London - Saatchi & Saatchi London has launched its first campaign for the iconic British brand, Wall’s, since winning the account last year.
The campaign broke with a 60 second TVC which aired during Friday night’s Big Brother Eviction at 9pm (2nd July 2010). The series of TVCs will all be shot documentary style and celebrate ordinary British people who possess a ‘Bring it On’ attitude.
Consumers will see what can only be described as the fearless, undaunted enthusiasm of Great British Wall’s eaters carrying out their fun and quirky passions. The spirit of this is captured in the new endline ‘Proper Food. Bring it On’. In one TVC we see a family who love the Viking way of life and go out of their way to attend battle re-enactments all over the UK, the Wall’s sausage roll plays a prominent part in their journey.
Saatchi & Saatchi has repositioned the Wall’s brand which includes all time British classics such as pork pies, pasties and sausage rolls, as well as sausages and bacon, with an integrated campaign across TV, print, radio and digital, giving the brand a new and fresh identity.
The campaign seeks to inspire families to further their own passions with the chance to apply (via Facebook) for funding from 'Wall's Bring It On Britain', a scheme designed to enable everyday Britons to try to turn their lifetime’s passions - no matter how silly - into reality.
Paul Silburn, Creative Partner, Saatchi & Saatchi says: “Bring It On Britain provides a great platform from which the public can get involved with the Wall’s brand.”
Phil Chapman, Group Marketing Director, Kerry Foods says: “Wall’s is about proper food for proper people, food with a bit of fun and attitude.”
The Wall’s ‘Bring It On’ website can be found at www.wallsbringiton.com
Wall’s is owned by Kerry Foods, a major supplier of added value chilled foods across Ireland and the UK. It holds the number one brand position in most of its markets, and has developed a well balanced business supplying supermarket private label.