New Business Success for Saatchi & Saatchi India

Mumbai - Saatchi & Saatchi India has had a successful month on the new business front, picking up three new accounts - two via existing business connections.

Novartis, a Saatchi & Saatchi Network client, awarded them the Calcium Sandoz chewable calcium tablet brand without a pitch. Grey Advertising previously handled.

The agency also picked up the strategic and creative duties for three of SET's (Sony Entertainment Television) channels - AXN (action and adventure programming), Animax (24-hour anime channel) and Sony PIX (Hollywood movie channel). This came after a multi-agency pitch against Equs, Rediffusion DY&R and Fortune.

The travel website Ezeego1.com, was won after a two way shoot-out against Publicis, the client citing the strength of the strategic and creative work as the reasons for choosing Saatchi & Saatchi India. FCB and the incumbent Law & Kenneth also pitched. This is an offshoot of Cox & Kings, one of the largest presences in India's travel sector, and an existing client of the agency. The winning campaign is expected to break in August.

Kamal Basu, Executive Vice President of Saatchi & Saatchi's Mumbai office, said, "We are very happy to add these exciting brands to our client portfolio. Calcium Sandoz is an established brand which we are committed to taking to the next level, while the task with SET is a challenging one - to help these channels gain huge market share. Ezeego1.com is very competitive in the travel space, and our desire is to partner this site to make it number one in the market."


Saatchi & Saatchi Celebrate 2016 Eurobest Success

News

The Saatchi & Saatchi European network has had a successful run at the most recent Eurobest Awards held in Rome this past weekend, with a total of 9 trophies awarded for work with clients including HomeAway, Carrefour, Deutsche Telekom, GSK and Groupama. The HomeAway ‘Eiffel Tower All Yours’ collaboration between Saatchi & Saatchi London and Paris led the charge with…

Saatchi & Saatchi Belgium team up with Lost Frequencies for Belfius Bank

News

Belfius is the first bank in Belgium to allow people to open a bank account using their finger as a legal signing tool. To introduce this new feature to young adults, Belfius collaborated with the internationally renowned Belgian DJ Producer Lost Frequencies. Via an interactive version of his recently launched video, the viewer can make his or her own personalised…

Tecate Launch ‘Beer Wall’ in Parody to Donald Trump

News

2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United States as part of his campaign rhetoric. This opened up a unique opportunity for Tecate, a Mexican…

CLIO Awards success for Latin America

News

Saatchi & Saatchi Latin America triumphed at the latest Clio Awards, with F/Nazca Saatchi & Saatchi Brazil celebrating a Gold, 2 Silver’s and 2 Bronze for a series of print work created for Leica Gallery Sao Paulo. Saatchi & Saatchi Argentina also received success picking up a Silver and 2 Bronze for Andes Beer ‘Fairest Night of All’ as well…

New brand campaign from Bay Audiology delivers moments of truth for real New Zealanders struggling with hearing loss

News

Saatchi & Saatchi has created a new brand campaign for Bay Audiology that captures the light-bulb moment when someone who’s having a hearing test realises the incredible importance of doing something about their hearing – not just for themselves, but for the people they care about. In the launch pieces of content, filmed using hidden cameras, we meet Carol Coyne,…