Warsaw - Saatchi & Saatchi EMEA has announced the appointment of Piotr Morkowski as the new CEO of Saatchi & Saatchi Poland and Patrycja Bruź-Soniewicka as the new Managing Director. Morkowski will take up the role in addition to his current position as CEO of Interactive Solutions, the Warsaw/Poznań-based digital agency which has worked in partnership with Saatchi & Saatchi Poland since 2008 and was acquired by the Publicis Group in 2013.
Igor Kaleński, who has served as CEO of Saatchi & Saatchi Poland since 2008, said "I am very proud to be handing leadership of Saatchi & Saatchi Poland to Piotr. We have been working towards this transition and the further integration of our teams for some time and now is the moment that he takes the lead. Piotr and I have worked together for 5 years, well before we acquired Interactive Solutions. Our teams have been integrating well over the past year and now we take this planned step of leadership transition."
Robert Senior, CEO of Saatchi & Saatchi EMEA said:
“We are delighted that Piotr will be stepping up into a broader leadership
role. Under his guidance, Interactive Solutions has established itself as a
leading creative digital agency. I believe that now Piotr’s stronger
involvement in Saatchi &
Saatchi will help the company grow and will open many new opportunities to it. I would also like to thank Igor, for his leadership and determination in the process of integration with Interactive Solutions and making IS the key agency partner for our global network."
Upon his appointment, Morkowski said: “I feel honored and excited that I have been assigned to this leadership role for Saatchi & Saatchi in Poland. Saatchi & Saatchi Warsaw has today one of the strongest integrated offer in the region, while Interactive Solutions is one of the top Saatchi & Saatchi digital centers of excellence worldwide. Having those two powerful assets, I would like to find synergies where we can expand our offering and become the one stop shop for integrated regional services. At the same time, I wish Igor more brilliant campaigns and successes, at least so big as – thanks to him - Saatchi & Saatchi Poland was achieving for the last 6 years!”
At the same time, Patrycja Bruź-Soniewicka has been promoted to the position of Managing Director of Saatchi & Saatchi Poland. She will lead the agency in partnership with Piotr Morkowski. Prior to her promotion, Bruź-Soniewicka has been based in Moscow leading digital operations at Saatchi & Saatchi Russia as Digital Director. Her expertise and understanding of the integrated communication business was built throughout ten years of agency and client-side experience, in previous roles with BBDO and Pepsico.
All management changes are effective immediately.
Morkowski co-founded Interactive Solutions in 2004.
The company quickly grew to become one of the largest digital agencies in
Poland, with over 160 employees. Interactive Solutions’ regional operations
support Saatchi & Saatchi offices in Warsaw, Geneva, Budapest, Moscow and
New York. The agency also provides a full range of digital capabilities –
including digital strategies and creative work, digital research, social media
management, full in-house production capabilities - to Saatchi & Saatchi clients
such as Procter & Gamble, Toyota, Novartis and Visa. Interactive Solutions
specializes in developing complex e-marketing strategies empowered by
technology and with a focus on ROI for a range of international and local