Mumbai - The Half Stories campaign, which has, so far, picked up 11 Awards from various, prestigious bodies (including the Grand Prix at Goafest 2014), has now added more metals to its list.
At the recently concluded Indian Digital Media Awards 2014 (IDMA), Half Stories picked up a Silver in the ‘Best Benchmark Content/Branded Content’ Category and a Gold in the ‘Best Integrated Media Campaign - Social Cause’ Category.
Half Stories was a campaign that got people to participate in and experience Tata Capital’s brand promise of ‘We only do what’s right for you’. A result of Digital L&K Saatchi & Saatchi and Tata Capital’s collaborative efforts, ‘Half Stories’ was a unique initiative of half finished video stories that (1) drew people in due to its incomplete nature and (2) gave them an opportunity to complete the stories through online monetary contributions or through social sharing. Through this 24x7 live, online campaign, our ‘Do Righter’ Pankaj Trivedi undertook a 2000km bike ride across India to find and film everyday stories of everyday people living in the remotest parts of the country. These films with suggested solutions were made into webisodes that were uploaded on a dedicated website and promoted using social media, blogs and PR. The site also had a payment gateway for online donations. A true example of social media used for social good!
sourced social initiative can be viewed at:
Some of the