Merger Creates Saatchi & Saatchi Fallon Tokyo

TOKYO - Saatchi & Saatchi Japan and Fallon Tokyo offices are combining into one entity, to be known as Saatchi & Saatchi Fallon (SSF).

Both agencies are currently part of the SSF (Saatchi & Saatchi Fallon) network reporting to Kevin Roberts, Saatchi & Saatchi worldwide CEO, which in turn is part of the Publicis Groupe. SSF has existed for more than two years.

With the combining of Saatchi & Saatchi Japan and Fallon Toyko (SSF), Fallon's local creative, strategic and entrepreneurial skills will now be intertwined with the network resources and global reach of Saatchi & Saatchi throughout Japan.

Saatchi & Saatchi Japan staff will move into the Fallon Tokyo offices by the end of May, but the two groups have already been working together on several projects.

Ian Rowden, Chairman & CEO Saatchi & Saatchi Asia Pacific and Chairman SSF Tokyo comments: "SSF Tokyo is expected to be an inspiring example of how the SSF model can drive our clients' success by tapping into every conceivable resource a creative agency could possibly provide, yet do so in a nimble and efficient way."

Phil Rubel, currently Fallon Tokyo's CEO and soon to be CEO of the new entity, elaborates: "We see this as part of the evolution of our capabilities in Japan. We are one of the very few foreign agencies here who have flourished without being dependent on network clients. Now, we will add significant network capabilities and resources to our repertoire thanks to Saatchi & Saatchi's regional assets. Ian Rowden, Saatchi & Saatchi Asia Pacific CEO, will chair our local board, so the connection and access will be a close one. And Saatchi & Saatchi Japan's current CEO, Sam Cassels will join Mit Kubota and myself as part of the management team."

"And in addition to the resources Saatchi & Saatchi brings to the table, we have also been expanding our capabilities in digital, studio design and media. We've redefined what a creative-strategic led agency should be capable of delivering in Japan," says Mit Kubota, currently Rubel's partner and COO of Fallon Tokyo and the new entity.

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