LONDON - Saatchi & Saatchi X London bagged five MCCA (Marketing Communication Consultants' Association) Best Awards last week, the largest haul of any single agency. The agency also picked up a Merit award and second place in the Best Overall Campaign category.
SSX picked up two awards for their work on the Pampers-Unicef campaign - a promotion which aims to eliminate neo-natal tetanus around the world by providing one vaccine for every pack of Pampers purchased. SSX created the on-pack promotion, in-store elements and worked on an incredible collaboration with retailers which resulted in record-breaking sales results. The work picked up Best Long Term Communications Campaign and Best Promotional Campaign. It also took second place with a merit for Best Overall Campaign.
The 'Human Sale' work for Stop The Traffik picked up three awards: Best Ambient, Best Small Budget and Best Typography. 'Human Sale' involved a stunt in central London where people were advertised as products, to dramatise the shocking reality of human trafficking.
SSX's Creative Director, Emma Perkins, said: "This success makes a bold statement about the quality of our creative work and our hunger to produce amazing, highly effective work for our clients. I hope it will be the first of many successes this year."
SSX's Managing Director, Anthony Hopper, said: "I'm absolutely delighted. The MCCAs are a really important night for us. They give us the opportunity to gauge where we are in the industry and celebrate the brilliant, effective creativity that's at the heart of everything we do."