L&K Saatchi & Saatchi launch Nostalgic Cadbury Choclairs Gold campaign

Mondelez India Foods Private Limited, recently launched a new TVC for Cadbury Choclairs Gold. As part of the marketing campaign, Mondelez India has rolled out a new film conceptualized by L&K Saatchi and Saatchi.

Backed by deep consumer insights, the new TVC targets the birthday celebrations segment with its 'Birthday Pe Sirf Choclairs Gold' campaign, encapsulating the nostalgic memories of celebrating birthdays at school marked by the custom of distributing Cadbury Choclairs Gold amongst teachers and students.

Commenting on the campaign, Amit Shah, Associate Director, Marketing, Gum, Candy & Beverages said: "Cadbury Choclairs Gold has been synonymous with the occasion of celebrating birthdays in schools. The center-filled chocolate éclair has traditionally been a popular choice for birthday celebrations in schools - this despite never having actively invested behind the occasion. The campaign aims to bring back those nostalgic memories of distributing Cadbury Choclairs Gold on birthdays."

Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi commented: "Every brief is a challenge. The solution to this one was staring at us all along. Cadbury Choclairs Gold has always been a popular birthday candy brand, and the new TVC just reiterates this. Coated in gooey caramel and oozing liquid chocolate! It's not just any ol' candy, its 100 pieces of nostalgia crammed in to the Birthday Pack!!!"


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