Auckland - In an effort to calm the nation facing a shortage that rivals fuel rationing in the 1970s, Sir Graham Henry, a man known for maintaining calm under pressure, has again stepped up to the plate.
And his message; "It's a kiwi icon. It's black. And we've run out. But don't freak!"
Sanitarium General Manager Pierre van Heerden knew Sir Graham was the right Kiwi to front a national campaign launched this week to help New Zealanders get through the Marmite shortage.
"We felt we should reassure people that Marmite will be back and who better to do that than one of the country's most revered and respected icons - someone who has led us through difficult times in the past, and has the trust of the nation," says van Heerden.
Marmite's advertising partner Saatchi & Saatchi, and renowned director Toa Fraser developed the TV commercial in record time in response to the overwhelming concern from passionate Marmite lovers across the globe.
"Sir Graham's advice calmed nerves last November and his influence is needed again until the national icon is back on the breakfast table," says Saatchi & Saatchi New Zealand CEO, Nicky Bell.
The campaign will run for the next few months to guide Kiwis through the shortage.
Sir Graham reassures New Zealanders that things are in hand, and while the Marmite shortage will be a dark time, he wants to make sure that Kiwis ‘Don't Freak'.
Executive Creative Director: Antonio Navas
Art Director: Cory Bellringer
Copywriter: Matt Sellars
Head of TV: Jane Oak
Strategic Planning: Murray Streets, Sarah Hodgetts
Group Account Director: Shelley Winsor
Senior Account Manager: Natalie Gibb
Account Executive: Ashley Zaragoza
Graphic Design: Barney Chandler
Production Company: Smasher Films
Director: Toa Fraser
Producer: Claire Kelly
Editing facility: Sparks
Editor: Dan Kircher
Visual Effects: Blockhead Visual Effects
Photographer: Steve Boniface
Retouching: Nick Browne
Production Manager: Paul Gibson
Stills Producer: Loren Bradley
Media: Helen Brown, Fou Brown - Sparkphd
Sanitarium: Pierre van Heerden, Steven Read, Hayley Findlay, Jane Grayson