Saatchi & Saatchi LA is pleased to announce Jerry Berowne has joined the agency as Brand Planning Director on Toyota. Jerry comes to the agency from Galaxy Research & Planning in Sydney, Australia, which he co-founded. Jerry will report to Chief Strategy Officer Mark Turner.
As Brand Planning Director, he looks forward to galvanizing the intellects in the planning department and inspiring the creative product. Jerry has extensive experience in advertising, marketing strategy and research. At Galaxy, he built a successful business from the ground up in four years with an impressive client roster including McDonald's, Procter & Gamble, Fosters, and others.
Jerry is one of many boomerang Saatchi & Saatchi employees, having worked at Saatchi & Saatchi Sydney nine years ago. His other career highlights include leadership roles at Jigsaw Strategic Research in Sydney and George Patterson Bates in Sydney, now part of Young & Rubicam.
"The opportunity to work on one of the top global brands is truly fascinating. Toyota has a relentless determination to keep inventing and reinventing its brand," said Berowne. "The people at Saatchi & Saatchi LA are super bright and creatively ambitious, but also straight talkers and very professional - a rare combination."
Jerry is a keen yogi who looks forward to unrolling his mat in Los Angeles, the yoga capital. Jerry earned his MBA from the Australian Graduate School of Management and his BSc in Psychology from the University of London.