Isuzu use humour to highlight to young Saudi’s Diesel has ‘Power’

Through the campaign conceived by Saatchi & Saatchi Dubai, Isuzu looked to engage with a new generation of Isuzu Diesel owners, namely targeting young males across Saudi Arabia.

While historically Isuzu Diesel has a strong history in Saudi Arabia - supplying many industries and businesses - the vehicle is generally associated with construction, farming and manufacturing, not as a personal vehicle for young men.

By capitalising on recent economic and fuel price changes, as well as environmental concerns amongst the target audience, the series of 10 films was created with each one highlighting a core benefit of diesel fuel; from environmental, perception to durability of the vehicle.

Piyapong Tannaphai, Senior Manager of Isuzu Motors International Operations commented on the campaign, “We have a long and respected heritage in Saudi Arabia and this campaign helped us to reach out to a new generation of future Isuzu Diesel car owners”.

The campaign ran for two months across social media, with the audience then voting on the ‘next challenge’ for the Isuzu Diesel which will make up the final tenth film.

To view the films:
Mission Impossible - https://vimeo.com/182686329
Pink - https://vimeo.com/182686328
Gorilla - https://vimeo.com/182686327
Time - https://vimeo.com/182686326
Tree - https://vimeo.com/182686324
Gallon - https://vimeo.com/182686321
Hulk – https://vimeo.com/182686323
Mustache - https://vimeo.com/182686320
Boxer - https://vimeo.com/182686322


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