Isuzu use humour to highlight to young Saudi’s Diesel has ‘Power’

Through the campaign conceived by Saatchi & Saatchi Dubai, Isuzu looked to engage with a new generation of Isuzu Diesel owners, namely targeting young males across Saudi Arabia.

While historically Isuzu Diesel has a strong history in Saudi Arabia - supplying many industries and businesses - the vehicle is generally associated with construction, farming and manufacturing, not as a personal vehicle for young men.

By capitalising on recent economic and fuel price changes, as well as environmental concerns amongst the target audience, the series of 10 films was created with each one highlighting a core benefit of diesel fuel; from environmental, perception to durability of the vehicle.

Piyapong Tannaphai, Senior Manager of Isuzu Motors International Operations commented on the campaign, “We have a long and respected heritage in Saudi Arabia and this campaign helped us to reach out to a new generation of future Isuzu Diesel car owners”.

The campaign ran for two months across social media, with the audience then voting on the ‘next challenge’ for the Isuzu Diesel which will make up the final tenth film.

To view the films:
Mission Impossible - https://vimeo.com/182686329
Pink - https://vimeo.com/182686328
Gorilla - https://vimeo.com/182686327
Time - https://vimeo.com/182686326
Tree - https://vimeo.com/182686324
Gallon - https://vimeo.com/182686321
Hulk – https://vimeo.com/182686323
Mustache - https://vimeo.com/182686320
Boxer - https://vimeo.com/182686322


Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…

Saatchi & Saatchi wins Orchard Thieves Cider following competitive pitch

News

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency. Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017. DB’s Marketing Director, Sean O’Donnell…

Saatchi & Saatchi Celebrate 2016 Eurobest Success

News

The Saatchi & Saatchi European network has had a successful run at the most recent Eurobest Awards held in Rome this past weekend, with a total of 9 trophies awarded for work with clients including HomeAway, Carrefour, Deutsche Telekom, GSK and Groupama. The HomeAway ‘Eiffel Tower All Yours’ collaboration between Saatchi & Saatchi London and Paris led the charge with…

Saatchi & Saatchi Belgium team up with Lost Frequencies for Belfius Bank

News

Belfius is the first bank in Belgium to allow people to open a bank account using their finger as a legal signing tool. To introduce this new feature to young adults, Belfius collaborated with the internationally renowned Belgian DJ Producer Lost Frequencies. Via an interactive version of his recently launched video, the viewer can make his or her own personalised…

Saatchi & Saatchi London hires Danny Josephs as chief operating officer

News

Saatchi & Saatchi London has poached CHI’s Danny Josephs as its new chief operating officer.  Josephs will assume responsibility for the day-to-day operations of the business, managing the agency’s continuing growth, and will also oversee a number of Saatchi & Saatchi’s key accounts. A major focus will be on driving collaborative solutions for clients, and in particular, on bringing creative,…

Tecate Launch ‘Beer Wall’ in Parody to Donald Trump

News

2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United States as part of his campaign rhetoric. This opened up a unique opportunity for Tecate, a Mexican…