Sydney - Saatchi & Saatchi’s Worldwide CEO Kevin
Roberts has touched down in Sydney this week to speak at the World Business Forum on
Thursday, and he decided to visit Australian Broadcasting Corporation’s
studios to shed some light on the authenticity of advertising, the history
of Saatchi & Saatchi, and what it means to lead from a creative
Check out his interview with Ticky Fulerton to see what Kevin has to say about global advertising and why it takes a creative perspective to put purpose and emotion into each campaign.