Singapore - In a game of ‘catch
me if you can’, Virgin Active and Saatchi & Saatchi unleashed a Human
Coupon into Singapore’s busy urban areas in a fun outdoor activation.
At 70 kilograms, 1.74 meters tall and running at a speed of 21 kilometers per hour, Virgin Active’s Human Coupon carried 300 opportunities for people to experience the fitness club’s range of group classes. All pedestrians had to do was catch the Human Coupon on the run to score a free trial to classes like Yoga, Pilates, Martial Arts and Zumba.
Saatchi & Saatchi Singapore created awareness around the event through flyers and on social media. The fanfare of ‘happily ever active’ through Singapore’s streets resulted in 42% of coupons snatched in the first two hours and the number of class trials quadrupled at Virgin Active.