HSBC and Saatchi & Saatchi launch Jade, a luxury service for top Premier customers

HSBC has launched an invitation-only membership program called Jade by HSBC Premier.

Aimed at HSBC Premier customers with a minimum of $1 - $5m in investable assets, Jade has been developed with Saatchi & Saatchi London and offers a banking service unlike any other to this very individual group of HSBC clients.

With research highlighting that travel, fashion and culture are the biggest passions of Jade’s client base, the proposition was designed around personal touchpoints which make up the customer-centred service.

Working with partnership agency, Cherry London, global partners were carefully selected to enhance the lifestyle experience of the program. These include Etihad Airways, Mandarin Oriental, Small Luxury Hotels of the World and luxury online fashion shop, Mytheresa.com.

Luxury concierge service, Quintessentially, will provide complementary membership of their unparalleled personal experiences, offers and privileges such as access to private schools and tutoring, tickets to sporting and cultural events including exclusive fashion previews and tables at the most exclusive restaurants in the world.

Additional features of the new banking service include an exclusive app, designed by Fetch, which unlocks the world of Jade and all its lifestyle benefits. Customers will also be offered a personal Premier Client Manager and a team of wealth management experts, to enable them to bank in comfort 24/7.

Andrea Newman, Global Head of Marketing at HSBC said, “Jade by HSBC Premier has been an exciting new proposition launched by HSBC in 6 markets this year. We want Jade to stir pride and advocacy amongst our Jade members and we’re really proud about the product benefits of Jade and the really desirable brands that we have partnered with to make this programme so desirable. Our clients told us they wanted us to make them feel more special so we listened and created this membership programme. The role of the film developed with S+S is to illustrate what it feels like to be a part of Jade to create a sense of longing and a desire to be a part of the club.”

Kate Stanners, Global Chief Creative officer at Saatchi & Saatchi, added “Jade promises to help contribute to further differentiate HSBC as a new breed of bank with its first service that has been completely moulded around its customers’ needs and desires. Everything from the bespoke app to the tailored partnerships has been specifically selected and crafted to create a whole new world of banking and we’re hugely excited to have been part of its creation.”

Saatchi & Saatchi London in partnership with design agency, Royalties, designed the logo for Jade. Inspired by the traditional symbol for the Jade gemstone in Chinese calligraphy, the logo was designed to be simple yet elegant and appeal to both Eastern and Western markets.

A “60 film, which explores the idea of discovery, launches the new membership proposition and will run on premium airlines including BA, Virgin, Etihad, Emirates and Qantas until the end of January and also feature online on owned media. 


Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

News

Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…

Expedia consolidates global account with Saatchi & Saatchi

News

Expedia®, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network. Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive of TV, Digital Video and…

Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

News

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others. The account, which was won as a result of a multi-agency pitch, will be handled by the…