HomeAway® makes history by offering the Eiffel Tower as the ultimate holiday ‘rental’

HomeAway, the world leader in holiday rentals’, together with Saatchi & Saatchi London and Saatchi & Saatchi Paris launch the latest instalment of the ‘It’s Your Vacation, Why Share It?’ campaign today to celebrate being a UEFA EURO 2016™ national sponsor in France and official fans accommodation provider.

HomeAway are making the Eiffel Tower home to the public, giving a chance to travellers from all around the globe to make history as the first to ever sleep over in the world’s most iconic landmark, in a specially designed HomeAway apartment.

Running as a global online competition from today until May 31st in the U.S. and until June 5th in Europe, anyone is eligible to apply for this once-in-a-lifetime opportunity at www.homeaway.com/Eiffel-Tower by answering the question: “What would you and your family do if the Eiffel Tower was all yours for a night?”

Four lucky winners along with up to five additional guests each, will sleep in Paris’ top real estate location and wake up to breathtaking views of the city’s most recognizable attractions like the Arc de Triomphe, the Grand Palais, Sacre Coeur on Montmartre and the Seine River.

“For over a decade, HomeAway has brought loved ones together to create unforgettable experiences in ‘Whole Home’ vacation rentals in more than 190 countries,” said Brian Sharples, co-founder and CEO of HomeAway. “Now we present this Eiffel Tower overnight adventure,, guaranteed to provide the most epic vacation memories of a lifetime.”

The overnight stays in HomeAway’s Eiffel Tower Apartment will take place June 23rd, June 28th, July 4th, and July 8th, and the holiday package also includes three additional nights in a luxurious Paris HomeAway vacation rental, round-trip transportation and a chef-prepared gourmet dinner in the apartment. Winners will be announced on June 10th, the day of the football tournament kick off in Paris.

By building on the “It’s Your Vacation, Why Share It?” marketing campaign, which launched in January this year highlighting the plight of sharing holidays with strangers, this instalment underscores HomeAway’s commitment to promote France as a premier travel destination. The original campaign 30 and 10 second spots will be re-shown on TV throughout the UEFA EURO 2016.

French interior designer Benoit Leleu will partner with HomeAway to create a temporary, family-friendly, first-of-its-kind living quarters installed in the Eiffel Tower, complete with bedrooms and a lounging area with stunning views. The global community and HomeAway fans are invited to help shape the space’s final design elements through a #EiffelTowerAllYours crowdsourcing campaign on HomeAway’s social media channels, including Facebook and Instagram.

In addition to the sleepovers, football parties will be hosted in the space as well as other events for thousands of Parisians, tourists, and football fans to enjoy from June 10-July 10.

The activation will be promoted through OOH, and in-stadium in France. It will skew towards digital with paid online media, influencer engagement and a strategic partnership with Facebook.


Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…

Expedia consolidates global account with Saatchi & Saatchi

News

Expedia®, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network. Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive of TV, Digital Video and…

Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

News

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others. The account, which was won as a result of a multi-agency pitch, will be handled by the…

"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

News

Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…