'Hello, Future' Music Video Challenge Winner Announced

London - As part of The 21st Saatchi & Saatchi New Directors' Showcase at the Cannes Lions International Festival of Creativity 2011 (19 - 25 June), Saatchi & Saatchi partners with Vimeo and Moby to discover fresh filmmaking talent. There was an unprecedented response to the competition, and almost 600 entries from film directors who responded to the brief to interpret and bring to life the idea of "Hello, Future" in the form of a music video for 1 of 3 of Moby's tracks from his new album "Destroyed". Moby said: "A lot of my friends who are filmmakers, who do really experimental work, work in advertising, and sometimes it's really inspiring, and it's a vehicle for really remarkable filmmakers and artists to actually get their work seen by quite a large audience."

The winning video by Mexican director Alberto Gomez is unveiled at The Saatchi & Saatchi New Directors' Showcase in Cannes on Thursday 23 June, and he will be offered the chance to work on a project in a key office in the Saatchi & Saatchi Global Network. Alberto Gomez was born in Mexico, and graduated from the Vancouver Film School two years ago.

Jeremy Boxer Vimeo's Creative Director, Film and Video commented: "Vimeo wishes to congratulate Alberto Gomez on winning the Hello, Future challenge. We saw a tremendous amount of talent come out of this challenge and we want to thank all the participants who submitted their work. We look forward to seeing more great works from them. Alberto's stylish directing and lush art direction truly amazed us. He was able to create a music video that could stand up next to any professional music video that we have seen. We wish him all the best in the next exciting chapter of his career. This is one director to keep your eye on."

David Knight, Creative Director, BUG said: "Alberto Gomez's video for Moby's After is extraordinary - a tour de force. Not only is every image in the film beautifully art directed and styled, each one slowly draws you into an emotional story that intensifies the power of the track, and also manages to fulfil the competition brief to interpret "Hello, Future" - the theme of this year's New Directors Showcase. It was a very difficult choice, but among some very strong contenders, Alberto is a worthy winner of the ‘Hello, Future' Music Video Challenge. He's very much a top commercial filmmaker in the making, at the start of what promises to be a fantastic career. I'm very happy that we've been able to help him on his way."

The 10 finalists are; Frank Beltrán, David Evan Bowers (The Manship Society), Alberto Gomez, Brian McCann, Lindsay MacKay, Antonin Pevny, Oden Roberts, Martin Rodahl, Alexey Terehoff, and Roland Wittl.


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