F/Nazca Saatchi & Saatchi Wins Petrobras

Sao Paulo - For the third consecutive time, F/Nazca Saatchi & Saatchi has won the bidding for Petrobras, Brazil’s most important company. The Petrobras account is set to remain with the agency for a further two years and this may be extended for another two years.  Seventeen Brazilian agencies took part in the bidding process and a total of three agencies, F/Nazca Saatchi & Saatchi included, are to share the account.

F/Nazca Saatchi & Saatchi has been involved in handling communication for Petrobras since 2003.  The work carried out entails taking part in the company’s large projects and has included the planning, creation and integrated development of the big campaigns carried out in recent years. In 2006, the agency was involved in airing the Gasoline Self-sufficiency project while in 2007 worked on the Rio Pan-American Games and in 2008 on the Pre-Salt Exploration project.

For the past two years, F/Nazca Saatchi & Saatchi has been handling the International communication of Petrobras in a joint operation with the Saatchi & Saatchi network. Drawing on the network’s resources, the agency has run large campaigns such as Petrobras’ arrival in Okinawa in Japan – partners of the Nansei Sekiyu refinery, the launch of Petrobras Chile, and the Investment Relations campaigns.

Over the last seven years, the work produced by the agency has garnered numerous advertising awards for creations devised for Petrobras. The publicity pieces have also been the highlight of national festivals such as  Prêmio O Globo (Globe Awards), Festival da Associação Brasileira de Propaganda (Brazilian Advertising Association Festival), Clube de Criação de São Paulo (São Paulo Creation Club), Festival Melhor do Rio (Best of Rio Festival), Prêmio ANJ (Associação Nacional de Jornais – National Newspaper Association), Prêmio Abril (Abril Publishers Award), among others.

The oil company is the fourth largest energy company in the world with operations in 28 countries across five continents. Last year, Petrobras was ranked as the 11th biggest advertiser in Brazil according to IBOP/monitor surveys. Petrobras is also Brazil’s biggest company and the eighth largest company by market value globally.  Last year, the company was winner of the Folha newspaper’s Top of Mind award, for the most recalled company in Brazil in the Fuels category.


Call for Entries: Saatchi & Saatchi New Creators Showcase

News

Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS), held at Cannes Lions International Festival of Creativity in France. Previously known as New Directors' Showcase, and open to all creative talent, Saatchi & Saatchi invites the very best directors, makers and creators to submit film work for this…

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018

News

Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer

News

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

News

Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018

News

Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…