Sao Paulo - To announce the 2011 edition of Skol Sensation, Skol has decided to treat Playboy readers to a surprise. In a special action created by F/Nazca Saatchi & Saatchi, the Skol brand is running an ad with audio that invites and presents the sensorial and auditory experience of the "Mysteries of Wonderland" - the theme of the Skol Sensation event.
Like the event as a whole, the ad helps immerse the consumer/reader in the magical universe created by Skol Sensation. The ad itself 'speaks' "Skol Sensation, an experience so amazing that you needn't read the ad just listen to it".
To experience this innovative action, Playboy subscribers receive a magazine with an ad attached to the cover page complete with earphone. By plugging the earphone into the side of the announcement, Playboy readers can listen to a female voice inviting them to take part in the "most awesome night of their life" - the slogan of Skol Sensation 2011. The technology incorporating the special audio feature into the magazine cover was imported from China.
See the film at http://www.youtube.com/watch?v=Xi83mgsw-Ik
Creative Director: Fabio Fernandes / Eduardo Lima / Theo Rocha
Art Director: Keka Morelle / Thiago Balzano
Copywriter: André Faria
Typographer: Jomar Farias / Cibele Fontoura
Planner: Fernand Alphen / Bertrand Cocallemen / Guilherme Pasculli
Account: Marcello Penna / Christiano Bock / Danielle Cabral
Media: Lica Bueno / Francesca Picchi / Cristina Omura
Advertiser's Supervisor: Harry Lewis