São Paulo - For the second year in a row, F/Nazca Saatchi & Saatchi in Brazil has been crowned the ‘Most Awarded Agency’ by the São Paulo Creative Club (CCSP), the industry body that has been promoting the best creative work in the country for the past 32 years.
This is the culmination of another great couple of months for the agency at local and international award shows.
They were a big winner in the Folha Meio e Mensagem Awards, promoted by Brazil’s biggest newspaper, Folha de Sao Paulo, and most important advertising magazine, Meio e Mensagem, taking ‘Best Agency’ as well as a Gold for Rainha sneakers “Corridinha Matinal”, Silver for Skol Beer “Trave” and Best Campaign for the Skol World Cup “Inventions” campaign.
Earlier in May, they took a Gold (Print) and a Silver (Poster) at the 2007 Clio Awards for their ‘Stamp’ campaign for Fundacao SOS Mata Atlantica client.
And just a few weeks ago, the ABP (Brazilian Association of Adverting) chose F/Nazca Saatchi & Saatchi as Agency of the Year 2006. The award has been given to communications agencies since 1979 and it is granted to those agencies that have achieved outstanding work through out the year. According to ABP, F/Nazca was chosen “for its talent in combining creative brilliance with remarkable strategic planning and its ability to keep an excellent relationship with all the players in the Brazilian advertising market”.
To top off a perfect night, CEO Fabio Fernandes, Luciano Lincoln and Andre Kasse received ‘Professional of the Year’ awards in the categories Creative Director, Art Director and Copywriter respectively.
Fabio summed up the secret behind the agency’s success: "This is the second year in a row for us as the most awarded agency in every major local contest. And I'm particularly happy because such a good performance reinforces our conviction that being efficient - contradicting the common sense among a growing number of clients and marketing leaders around the world these days – does have a strong relationship with being original, innovative and unobvious. Or, if you like, there's still no better - and cheaper - way to be efficient than being creative."