Cannes - The Cannes International Advertising Festival is upon us again, and the Saatchi & Saatchi Network has already struck Gold - 2 Gold Lions, to be precise, along with 4 Silver and 17 Bronze so far.
First out of the blocks yesterday was Saatchi & Saatchi Sweden who took a Silver Lion in the Direct category for their Medecins San Frontiere 'Text a Coffin Away' idea. There were also Bronze Lions for the Network offices in Australia (UN), New Zealand (Toyota Hilux, TVNZ) and Singapore (ESPN) - and when the shortlist points were added in, their two Bronzes were enough to take Saatchi & Saatchi New Zealand to 3 rd in the Direct Agency of the Year ranking.
There was a Silver as well for Conill USA in the Media Lions, who picked up their first ever Lion with their Toyota Corolla 'Is That a Lineman?' entry. And Saatchi & Saatchi Simko Switzerland picked up their first Lion of the year - a Bronze in the Promo Lions category for Novartis Voltaflex.
Today's Radio and Outdoor results brought more good news. Saatchi & Saatchi Denmark led the way in the Radio category, with both a Gold and a Silver Lion for their Sprite Zero work. They were backed up by Bronzes for Belgium (Vache Qui Rit), Brazil (SOS Mata Atlantica, Unibanco), New Zealand (DB Breweries, TVNZ) and Saatchi & Saatchi New York (Stuffit Deluxe).
There was another Gold in the Outdoor category - this one for Saatchi & Saatchi Malaysia for their Penguin Books campaign. They also picked up a Silver for Procter & Gamble's Safeguard and completed the full set of Outdoor Lions with a Bronze for their anti-drink/drive campaign on behalf of Guinness. There were Bronzes as well for Argentina (Buenos Aires Zoo), Poland (Greenpeace), New Zealand (TVNZ2), Singapore (ESPN) and the combined Novartis teams of Germany, Italy and Switzerland (Novartis Voltaren).
Cyber, Press and Design winners will be announced tomorrow (Thursday), with Film and Titanium/Integrated to come at the weekend.