GSK and Saatchi & Saatchi’s Interactive Theraflu Campaign Reveals First Outdoor Ad that can measure your temperature

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During the peak of flu season in Poland, Saatchi & Saatchi/Interactive Solutions Poland and Saatchi & Saatchi Switzerland have joined forces to create a tool that detects fever - one of the main flu symptoms - and have introduced the world’s first outdoor ad that can check if you have a fever using a live thermo-scanner camera.    Warsaw is…