Saatchi & Saatchi LA Super Bowl spot to reveal 2016 Toyota Prius

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On 7 February during America’s biggest sporting event, Toyota will unveil the new 2016 Prius with a 90-second ad to a global audience of more than 100 million people.  Jack Hollis, Toyota’s group Vice President of Marketing said: "We can’t wait to show off this Prius on the world’s biggest stage." To view the official Toyota press release click here.