The New Toyota Yaris: 'Planned for What's Next'

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Milan - The New Toyota Yaris is back on the market, confirming itself to be a step ahead compared to other cars in its category.Its technologically innovative new equipment, combined with the genial attitude that has always been the Yaris heritage, enables its driver to anticipate daily events and find the solutions to handle them.The New Yaris is the ideal car for those who cannot wait…

For Calzedonia and Saatchi & Saatchi, Together is Better

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Milan - Calzedonia has a new rendez-vous with the small screen: the Verona-based company presents its latest commercial celebrating its 25th anniversary. Broadcasting will start on the 9th of October on the major digital and satellite channels in Italy, Spain and Russia.Produced by Saatchi & Saatchi, this commercial conveys a simple message, nowadays more important than ever: hard work and…

'Curious Times' Animation Introduces UCT's Executive Education

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Cape Town - Saatchi & Saatchi Cape Town has developed an animated short film to introduce Executive Education, a sub-brand of the UCT Graduate School of Business (GSB) by showing how curiosity grows with new discoveries and in return rewards one.Creative Director at Saatchi & Saatchi Cape Town, Sammy-Jane Thom says that Saatchi & Saatchi's brief was to create a…

Saatchi & Saatchi Launches SaatchiNow Website

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London - SaatchiNow is a new online resource which gives unprecedented access to the most exciting projects and news from Saatchi & Saatchi's 140 offices around the world, as well as news and musings from the advertising industry.  A global network demands a globally relevant website, and SaatchiNow aims to act as a hub of creativity and social networks, not…

Hilux, Now Tougher Than You Can Imagine

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Auckland - To launch the all-new 2012 Hilux, Toyota New Zealand (via Saatchi & Saatchi New Zealand) has launched a new campaign titled ‘Tougher Than You Can Imagine'.The idea launched exclusively online to the Toyota Facebook community last Friday, with the TV breaking during the France vs. All Blacks game on Saturday.The ‘Tougher Than You Can Imagine' idea is rolling…

Marktplaats Chooses Saatchi & Saatchi | Leo Burnett Amsterdam

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    Amsterdam - Marktplaats, the largest auction and shopping site for new and used products and services in the Netherlands, has asked Saatchi & Saatchi | Leo Burnett Amsterdam to develop a long-term communication strategy and cross media campaign aimed at confirming and increasing awareness of Marktplaats Automotive.Tijntje Louwers, Head of Marketing at Marktplaats: "Marktplaats is the most visited…

Saatchi & Saatchi London Appoints Magnus Djaba as Chief Executive

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London - Saatchi & Saatchi has named Magnus Djaba (pictured), the managing director of Fallon London, as the chief executive of its London office.Djaba will take on his new role in November, reporting to Robert Senior, the Saatchi & Saatchi EMEA chief executive. He will take charge of the day-to-day running of the London office, leading the executive team and…

Saatchi & Saatchi Wins Pan-European Samsonite Business

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Brussels - Samsonite has appointed Saatchi & Saatchi Brussels as its new pan-European agency.Saatchi & Saatchi will focus on key markets including Belgium, the United Kingdom, Germany, France, Spain, Italy, the Netherlands, Scandinavia, Austria and Switzerland.The account will be lead by Saatchi & Saatchi's Brussels agency with the support and creative power of the entire Saatchi & Saatchi European network.Edouard…

Israelis and Palestinians Come Together to Give Blood for 'Blood Relations'

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Tel Aviv - Israeli and Palestinian members of the Parents Circle Families Forum (PCFF), a joint Israeli/Palestinian organization for people who have lost an immediate family member in the conflict have been coming together over the past week in Israel to donate their blood, side, by side as a symbolic act of healing.The initiative, known as ‘Blood Relations' was borne…

Pablo Del Campo to Head London International Awards Jury

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Buenos Aires - Pablo Del Campo, President and CEO of Del Campo Saatchi & Saatchi, has been appointed president of the jury for the London International Awards 2011, one of the most renowned advertising festivals of the world. Pablo will be leading the jury in Non-Traditional, Print, Poster and Billboard categories. The shortlist will be announced on October 4 and…

Toyota and Saatchi & Saatchi LA Debut Prius 'People Person'

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Torrance, CA - In the latest creative campaign for Prius, Toyota and Saatchi & Saatchi LA introduce a new character: the People Person. A dynamic performance piece, the People Person brings together 18 human bodies through artful choreography, wardrobe and direction (and the occasional special effect) to move and act as a single person going about a typical morning ritual.The…

Saatchi & Saatchi Mexico Wins Paseo Interlomas®

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Mexico City - The biggest shopping mall in Latin America, Paseo Interlomas®, has chosen Saatchi & Saatchi as the agency as for its communication in Mexico.Grupo GICSA'S new shopping mall is an exclusive, innovative option for shopping, and a great alternative for family entertainment.Paseo Interlomas® will offer its clients a glamorous, stylish and elegant concept. It will have 3 of…

Lenovo Releases Two New TV Spots: “Day in the Life”

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New York - Saatchi & Saatchi recently released two TV spots as part of Lenovo's "For Those Who Do" campaign. "Day in the Life: Businessman" features a businessman empowered by his Lenovo ThinkPad X1, so nothing stops him from completing his Do. Our hero is put through a torture test on a quick business trip where we'll see his laptop spilled…

New Toyota Campaigns from Saatchi & Saatchi Sydney

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Sydney - Two new Toyota campaigns were launched in Australia this week by Saatchi & Saatchi Sydney: 'Unbreakable' for the new HiLux, and 'Some Things in Life Can Wait' for RAV4.UnbreakableSaatchi & Saatchi has unveiled yet another iconic piece of ‘unbreakable' advertising for the new-look Toyota HiLux. The campaign launched during the AFL & NRL footy finals on Sunday 18th…