Film Gold Lion at Cannes 2010 for Conill

Cannes - Conill, the Saatchi & Saatchi Network’s US Latino agency, had a terrific showing at the 57th Annual Cannes International Advertising Festival held June 20-26, taking home a gold Lion in the Film category for its work for the Consulate General of Argentina in Los Angeles. The agency also earned Shortlist honors in the Media category for "Best Use of Television" for its non-traditional Toyota Camry advertising.

The gold-winning 30-second commercial titled “Crying” was among the most acclaimed of the festival, receiving thunderous applause during its screening.  In it, a grief-stricken man agonizes alone after receiving a phone call. An epic musical score adds to the tension. It cuts to a new take on the scene, this time with the music replaced by the director’s inspirational comments to the actor:

"Remember that we haven't been Champions Since '86"
"Brazil has won three more cups than us"
"And a few days ago… we lost to Chile!"

The penultimate super reads, "A Bad Year For Our Futbol. A Good Year For Our Movies."

“Being behind the camera offers a unique perspective that most people never experience,” said Conill Chief Creative Officer Pablo Buffagni. “We used that perspective and took a playful spin on the director – actor motivation process and it just clicked. The perfect and fortunate timing of having the World Cup happening gave the effort an added dimension.”

Conill’s award-winning work can be seen at www.conill.com


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