Elite Turkish Coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for ‘preppy’ beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this new audience.
So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they're the good guys.
The guys you can count on to help you no matter what. The guys that'll help you move out of your apartment and schlep your stuff to the new one. That'll come rescue you at 2 AM when you get stuck on the freeway. The ones that'll throw you the most amazing bachelor party ever. And the ones that'll make sure that if your wedding proposal went south twice – it won't happen a third time!
Elite Turkish Coffee proudly presents: ‘Saving the Wedding Proposal’ a fresh piece of content we hope you'll enjoy: https://youtu.be/-X4t3gvMNVQ