Puerto Rico - Badillo Saatchi & Saatchi obtained eight Sun awards (1 Gold, 4 Silver and 3 Bronze) at FIAP 2014, the top winner from Puerto Rico for the second consecutive year at this festival and the second in Ibero America in radio. No other agency from Puerto Rico won awards in radio. The 45th version of the Ibero American Advertising Festival was held from April 28-30 in Miami. FIAP is the most prestigious creative competition in the Hispanic world, where the leading agencies from Latin America, Spain, Portugal and the U.S. Hispanic Market compete.
A Gold Sun was awarded to the Toyota Parts & Service campaign’s “Operation” comercial in the Automotive category, and that campaign’s “Office” spot obtained a Silver Sun. Silver Suns were also given to Toyota Parts & Service (“Operation”, “Office”, “Beach”, “Theatre”) and the Puerto Rico Horror Film Festival (“Tow Truck”, “House”) campaigns in the Product Campaign category, as well as to the “House” spot of the latter campaign in the Recreation & Leisure category. Bronze Suns were won by the “Beach” spot of the Toyota Parts & Service campaign in the Automotive category, by the “Tow Truck” commercial of the Puerto Rico Horror Film Festival campaign in Recreation & Leisure, and by the “Chinese Curse” spot for Wendy’s Spicy Chicken Strips product in the Restaurant category. Toyota Parts & Service campaign’s “Theatre” commercial was a Finalist in the Automotive category.
Erasto Freytes, President of Badillo Saatchi & Saatchi, commented: “I can’t hide my immense joy and satisfaction at having received the largest number of awards for the second year in a row of all the agencies from Puerto Rico which participated at FIAP. I am terribly proud of the work, the passion and the commitment of our creative department in generating ideas which transform our clients’ businesses, working hand in hand with the account service team and the rest of the agency in building Lovemarks. We are deeply thankful to our clients for their support and for championing our ideas. These awards also belong to them.”
To this, Juan Carlos Rodríguez, Badillo’s Chief Creative Officer, added: “It’s very difficult to win in an international competition such as FIAP. Having obtained 8 metals and one Short List is a great recognition. It is very gratifying and quite stimulating because we have been the top winner in Puerto Rico for the second consecutive year. Consistency is quite an achievement for an agency to accomplish. We were the second best agency in Ibero America in Radio, receiving the same amount of metals as the top winner in the category. It is a great achievement for Puerto Rico as well. At the end of the day, the most important award for an idea is to help the brands and it is towards that goal that we aim our work. Competing in festivals is a means for improvement. Nothing less, nothing more.”