"Eeeny, Meeny, Miny, Moe," campaign premiere by Del Campo Saatchi & Saatchi for AXN TV, Sony Pictures Television

"Eeeny, Meeny, Miny, Moe," campaign premiere by Del Campo Saatchi & Saatchi for AXN TV, Sony Pictures Television

Under the Executive Creative Direction of Ariel Serkin, Juan Pablo Lufrano, and Rafael Santamarina, Del Campo Saatchi & Saatchi presents their new campaign for the relaunch of AXN, which aims to position the brand as a channel that specializes in thrillers and serialized police dramas.

The spot, directed by Marcelo Burgos and produced by Rebolución, invites people to take part in the difficult task of deciding who the murderer is in a lineup of countless suspects, every day on AXN.

"There's something that happens instinctively when you watch a police drama: the second the episode starts, you're already trying to guess who did it, betting on one suspect over another without anything more than intuition. The campaign points out that the probability that you'll guess the real killer in an AXN series is so low, that the only people capable of doing so are the screenwriters." Note from the agency.

The campaign includes a role-play game in the style of a riddle, which takes place on social networks.


Saatchi & Saatchi celebrate winning 22 Pencils at 2017 D&AD Awards

News

The Saatchi & Saatchi Worldwide network has had its most successful year to-date at the prestigious 2017 D&AD Awards with a total of 22 Pencils awarded. Saatchi & Saatchi Australia won eight Pencils on the night for their ground-breaking campaign for Toyota LandCruiser, ‘Emergency Network, which developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. The…

Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…

Saatchi & Saatchi wins Orchard Thieves Cider following competitive pitch

News

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency. Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017. DB’s Marketing Director, Sean O’Donnell…

Saatchi & Saatchi Celebrate 2016 Eurobest Success

News

The Saatchi & Saatchi European network has had a successful run at the most recent Eurobest Awards held in Rome this past weekend, with a total of 9 trophies awarded for work with clients including HomeAway, Carrefour, Deutsche Telekom, GSK and Groupama. The HomeAway ‘Eiffel Tower All Yours’ collaboration between Saatchi & Saatchi London and Paris led the charge with…

Saatchi & Saatchi Belgium team up with Lost Frequencies for Belfius Bank

News

Belfius is the first bank in Belgium to allow people to open a bank account using their finger as a legal signing tool. To introduce this new feature to young adults, Belfius collaborated with the internationally renowned Belgian DJ Producer Lost Frequencies. Via an interactive version of his recently launched video, the viewer can make his or her own personalised…

Saatchi & Saatchi London hires Danny Josephs as chief operating officer

News

Saatchi & Saatchi London has poached CHI’s Danny Josephs as its new chief operating officer.  Josephs will assume responsibility for the day-to-day operations of the business, managing the agency’s continuing growth, and will also oversee a number of Saatchi & Saatchi’s key accounts. A major focus will be on driving collaborative solutions for clients, and in particular, on bringing creative,…