SHANGHAI - Edmund Choe, Chief Creative Officer of Saatchi & Saatchi Greater China has been selected to join the prestigious Titanium & Integrated Lions Jury in Cannes this year.
Seen as 'THE' jury of the event, this panel consists of the most leading edge thinkers from the industry - well known for driving new paths in creative communication.
Launched in 2003 and evolved over the years to reflect the changes of the industry, the Titanium and Integrated Lions have become the most challenging category of the annual event and the most sought after of all the awards.
During his 17 years at Saatchi & Saatchi, Edmund has proven that creativity has no boundaries by winning major awards across various media - print, posters, outdoor, tv and interactive.
Under his creative guidance Saatchi & Saatchi has produced some of the most memorable work for Toyota in Asia, which not only made it into award annuals but also the catalogues of DVD street vendors.
He was also behind some highly innovative work which includes a highly successful interactive campaign for Mead Johnson that helped young Asian mothers overcome traditional taboos and a popular cartoon series for Cheezels (Danone) that went on to beat the ratings of Spongebob Squarepants!
Edmund is one of the most awarded & respected creative directors in Asia, with many regional and international accolades - including 15 Cannes lions. He also sits on the Saatchi & Saatchi Worldwide Creative Board.
This brings the total number of judges from the Saatchi & Saatchi Network at this year's Cannes Festival to six, with representation across a wide spectrum of Cannes disciplines. The full list is below.
Steve Back, ECD, Saatchi & Saatchi Australia
Gerry Graf, CCO, Saatchi & Saatchi New York
Yossi Lubaton, COO, BBR Saatchi & Saatchi Israel
Laura Sordi, Senior Copywriter, Saatchi & Saatchi Italy
Andre Faria, Creative Director, F/Nazca Saatchi & Saatchi Brazil
Titanium & Integrated:
Edmund Choe, CCO Greater China, Saatch & Saatchi China