Mumbai - Digital L&K Saatchi has initiated a new campaign for its client – Idea Cellular, on its popular Bollywood portal www.ideapopcornstreet.com.
Bollywood buffs can bid for their favorite Bollywood Stars’ outfits (which they sported at the Filmfare Awards 2014), at absolutely no cost! Users are asked to share interesting content pieces from the website to earn bid points for the contest.
The campaign is currently LIVE on http://www.ideapopcornstreet.com/filmi_nilaami/
Filmi Nilaami hasreceived some interesting responses across various media channels. Please find links below.
Pitch Magazine: http://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=7&ved=0CFUQFjAG&url=http%3A%2F%2Fpitchonnet.com%2Fblog%2F2014%2F03%2F31%2Fbrand-news-3%2F&ei=3Ro9U63MNcbRiAevpoCYCA&usg=AFQjCNGm8IJRf_qozMi6fBsFoJ5TRs5ifg&bvm=bv.63934634,d.aGc