London - Direct Line has appointed Saatchi & Saatchi
London to handle its advertising account following a competitive pitch.
The agency will be responsible for all advertising
and digital communications for the market-leading insurance specialist.
Mark Evans, the marketing director at Direct Line
Group, said: "Saatchi & Saatchi demonstrated they were the partner
best able to meet our ambition for the Direct Line brand. They showed
outstanding strategic planning capability, coupled with compelling creative
"This is an exciting juncture in Direct Line’s
evolution and we look forward to working with them as we move forward."
Magnus Djaba, the chief executive of Saatchi &
Saatchi London, said: "It’s a great feeling to meet clients who, right from the
start, you enjoy working with. We can’t wait to build on a relationship that I
know will enable us to deliver great work and results."