Mumbai - Digital L&K Saatchi & Saatchi has
kick started the award season with a bang. After bagging a Gold at the
Communicator Awards in New York, the agency has scored 5 metals across categories
at the recent CIDCA Awards - 2 Gold, 2 Silver and 1 Bronze.
And this is how it was done; A personalized tune based on every individual’s unique mobile number was created to celebrate Idea Cellular reaching a fan base of 5 million – a digital gift that money couldn’t buy; An innovative banner that blended all articles on that webpage to showcase Morphy Richards range of blenders; And a dramatic, real-time 2000 km journey across India to find Half Stories and help Tata Capital bring alive its core philosophy of Doing Right.
Tata Capital’s Half Stories Campaign won Gold in the Integrated Category. It also bagged a Gold in the Online Video Category and Silver in the ‘Best Use of Social Media’ Category.
Besides several other shortlists in other categories, Idea Cellular’s Musical-ID won Silver in the Online Apps Category. And Morphy Richards’ Smart Ideas for your Home web banner won Bronze in the Display Category.
See the winning campaigns at:
Tata Capital Half Stories - http://vimeo.com/92943010
Idea M-ID - http://vimeo.com/92136532
Morphy Richards - http://192.168.3.4/award2014/idma/entry05/index.html