Recently, Saatchi & Saatchi X was recognized as gold, silver, and bronze winners in the In-Store Marketing Institute (IMI) Design of the Times awards competition. The winners of the competition were viewed and honored at the In-Store Marketing Institute Expo in Las Vegas and will be featured online at www.instoreexpo.com and in IMI's monthly newsletter.
Thousands of entries were received from global brands including Pepsico, Nike, and Burger King, and only 262 pieces were selected. Among them were the PUR Flavored Water Filter in-store demo, the Tide Compaction campaign, and the Crest Nature's Expressions campaign, all created by Saatchi & Saatchi X for Procter & Gamble.
The PUR demo received bronze in the freestanding display category. The Tide compaction work received two silver awards: one in the national campaign category and one in the store-specific campaign category. And the Crest Nature's Expressions work received gold in the mass merchant national campaign category. This entry was a clear winner from the start; its 360-degree approach, anchored by an in-store sampling program, was well received by the judges. The smart use of materials for the in-store demo clearly stood out for this entry.
"We are excited about being recognized by IMI," said Carlos Sanchez, Worldwide Creative Director. "This is a tremendous honor, and I expect more of our agency's work to take best in show in the years to come."