Del Campo Saatchi & Saatchi Presents “Dads in Briefs” for BGH

Buenos Aires - The Argentine advertising agency led creatively by Maxi Itzkoff and Mariano Serkin has launched a new campaign, "Dads in Briefs", for its client, BGH Air Conditioners.

The campaign explains that, with the arrival of the summer heat, comes the arrival of dads wearing nothing but briefs.  The three commercials offer a solution to this problem.

As the creative team explains:  "Summer arrives and they come with it. Men stripped of everything...even their own pride. They have no trousers; no shame. And less self-respect than clothes. Along with the heat comes every family's worst nightmare: Dads in briefs. Get them dressed with a BGH air conditioner."

The three-spot campaign was launched before summer's arrival in Argentina. See the ‘Dads in Briefs' launch ad here: http://www.youtube.com/watch?v=wCO2bc5OzcM&feature=youtu.be


Credits:

Executive creative director: Maxi Itzkoff / Mariano Serkin
Creative director: Ariel Serkin / Juan Pablo Lufrano
Creative team: Ezequiel De Luca / Nicolas Diaco
Agency producer: Adrian Aspani / Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer:  Victoria Piantini
DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Postproductor: Seba Lopez / Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto / Daniel Rosenfeld / Veronica Moglia


Surreal new BGH smartphone spot from Del Campo Saatchi & Saatchi Buenos Aires

News

To launch the new line of BGH Joy smartphones, Del Campo Saatchi Buenos Aires presents “The Chase,” a fictional story based on a very real problem: whenever people watch videos on their cell phones, they’re always looking at the download bar rather than the video itself.  They are anxious, waiting for that moment when the red “play” bar catches up…

Saatchi & Saatchi Hong Kong Show Cityplaza Shoppers How to 'LIVE HAPPY'

News

Hong Kong is known to offer a fast-paced lifestyle but residents often find themselves caught up in the frenzy of everyday living. Cityplaza, one of the largest shopping malls in Hong Kong, wanted to remind people to appreciate quality time away from the hustle and bustle of life, and in partnership with Saatchi & Saatchi Hong Kong, launched a new…