Del Campo Saatchi & Saatchi Presents “Dads in Briefs” for BGH

Buenos Aires - The Argentine advertising agency led creatively by Maxi Itzkoff and Mariano Serkin has launched a new campaign, "Dads in Briefs", for its client, BGH Air Conditioners.

The campaign explains that, with the arrival of the summer heat, comes the arrival of dads wearing nothing but briefs.  The three commercials offer a solution to this problem.

As the creative team explains:  "Summer arrives and they come with it. Men stripped of everything...even their own pride. They have no trousers; no shame. And less self-respect than clothes. Along with the heat comes every family's worst nightmare: Dads in briefs. Get them dressed with a BGH air conditioner."

The three-spot campaign was launched before summer's arrival in Argentina. See the ‘Dads in Briefs' launch ad here: http://www.youtube.com/watch?v=wCO2bc5OzcM&feature=youtu.be


Credits:

Executive creative director: Maxi Itzkoff / Mariano Serkin
Creative director: Ariel Serkin / Juan Pablo Lufrano
Creative team: Ezequiel De Luca / Nicolas Diaco
Agency producer: Adrian Aspani / Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer:  Victoria Piantini
DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Postproductor: Seba Lopez / Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto / Daniel Rosenfeld / Veronica Moglia


Exchanging our top talent from around the globe - Saatchi & Saatchi Switch has begun!

News

Saatchi & Saatchi Switch is a global talent initiative in which top talent from the Saatchi & Saatchi network temporarily switch agencies and roles with one another. The initiative will be a network wide programme to help reward and recognise our best talent, whilst encouraging learning. We believe that those selected truly embody the ’Nothing is Impossible’ spirit which Saatchi &…

B2B viral campaign for Telekom

News

Saatchi & Saatchi Pro develops a humorous viral spot with a surprising twist at the end for ‘TeamLike’, a social network for companies by Deutsche Telekom.