Del Campo Saatchi & Saatchi Presents “Dads in Briefs” for BGH

Buenos Aires - The Argentine advertising agency led creatively by Maxi Itzkoff and Mariano Serkin has launched a new campaign, "Dads in Briefs", for its client, BGH Air Conditioners.

The campaign explains that, with the arrival of the summer heat, comes the arrival of dads wearing nothing but briefs.  The three commercials offer a solution to this problem.

As the creative team explains:  "Summer arrives and they come with it. Men stripped of everything...even their own pride. They have no trousers; no shame. And less self-respect than clothes. Along with the heat comes every family's worst nightmare: Dads in briefs. Get them dressed with a BGH air conditioner."

The three-spot campaign was launched before summer's arrival in Argentina. See the ‘Dads in Briefs' launch ad here: http://www.youtube.com/watch?v=wCO2bc5OzcM&feature=youtu.be


Credits:

Executive creative director: Maxi Itzkoff / Mariano Serkin
Creative director: Ariel Serkin / Juan Pablo Lufrano
Creative team: Ezequiel De Luca / Nicolas Diaco
Agency producer: Adrian Aspani / Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer:  Victoria Piantini
DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Postproductor: Seba Lopez / Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser's Supervisors: Ezequiel Devoto / Daniel Rosenfeld / Veronica Moglia


Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…

Saatchi & Saatchi wins Orchard Thieves Cider following competitive pitch

News

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency. Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017. DB’s Marketing Director, Sean O’Donnell…

Saatchi & Saatchi Celebrate 2016 Eurobest Success

News

The Saatchi & Saatchi European network has had a successful run at the most recent Eurobest Awards held in Rome this past weekend, with a total of 9 trophies awarded for work with clients including HomeAway, Carrefour, Deutsche Telekom, GSK and Groupama. The HomeAway ‘Eiffel Tower All Yours’ collaboration between Saatchi & Saatchi London and Paris led the charge with…

Saatchi & Saatchi Belgium team up with Lost Frequencies for Belfius Bank

News

Belfius is the first bank in Belgium to allow people to open a bank account using their finger as a legal signing tool. To introduce this new feature to young adults, Belfius collaborated with the internationally renowned Belgian DJ Producer Lost Frequencies. Via an interactive version of his recently launched video, the viewer can make his or her own personalised…

Saatchi & Saatchi London hires Danny Josephs as chief operating officer

News

Saatchi & Saatchi London has poached CHI’s Danny Josephs as its new chief operating officer.  Josephs will assume responsibility for the day-to-day operations of the business, managing the agency’s continuing growth, and will also oversee a number of Saatchi & Saatchi’s key accounts. A major focus will be on driving collaborative solutions for clients, and in particular, on bringing creative,…