Milan - Today, Monday, March 11th, ten days before the World Down Syndrome Day - March 21st - Saatchi & Saatchi and CoorDown are launching an ambitious online awareness and fundraising campaign, entitled #DammiPiùVoce (Turn up my voice).
After the success of the "Integration Day" campaign, which won 7 Gold Lions and one Bronze Lion at the 2012 Cannes International Festival of Creativity, Saatchi & Saatchi and CoorDown Onlus are working together again to safeguard the rights of people with Down syndrome.
In Italy, due to prejudice, the basic rights of people with Down syndrome are still too often denied. Rights like proper academic support, rehabilitation treatments, the opportunity to do beneficial work or even just the possibility to have fun like their peers.
With more funds available it would be possible to defend their rights through protective measures, projects that stimulate their engagement and autonomy, and through better information activities.
That's the reason behind the launch of the #DammiPiùVoce (Turn up my voice) campaign.
On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to.
Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Sara asked Fiorello, Andrea asked Sharon Stone...why not dream?
The goal is to reach March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated. You can follow the campaign on twitter.com/coordown and facebook.com/coordown.
We don't yet know how many celebrities will donate and share their video by this date. However we do know that the more of them that do, the more people are going to be reached by the message and the more donations are likely to be made. Most importantly, the voices of people with Down syndrome will not be left unheard anymore.
#DammiPiùVoce is the official hashtag on Twitter.
Agency: Saatchi & Saatchi
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Account Manager: Ilaria Lorenzetti
Digital Specialist: Stefano Caridi
Social Network specialist: Flavia Pipola
Head of Interactive Production: Silvio Coco
Web Developer: Dario Cataldi
Producer: Erica Lora-Lamia
Head of TV: Raffaella Scarpetti
Editor: Fulvio Rossetti
Social Media Partner: Ambito 5
Website development: Logicweb
Partners: Top Digital, Flipper Music, Luca Bottale, H-Films, Getty Images, Google, Akita