The assignment was the result of a competitive agency review. As Hispanic agency of record, Conill’s scope includes strategy, creative, social media and digital communications.
“We were seeking a best-in-class partner with a keen understanding of Hispanic consumers that could provide an integrated solution across all channels,” said Donna Sanker, BP Fuels North America chief marketing officer. “Conill’s depth, quality of thinking and ideas stood apart during the review process. And, they really understood our brand personality.”
For nearly 40 years, ampm has been serving customers through a network of over 980 locations across Arizona, California, Nevada, Oregon and Washington. The franchisee-based retailer is proud to be among the first U.S. convenience stores affiliated with retail fuel stations.
“Today’s tech savvy Hispanic consumers are culturally ambidextrous and demand a true dialog with brands in the marketplace,” said Carlos Martinez, Conill president. “We are thrilled to have an opportunity to help propel ampm into the heart of this conversation.”