Conill Earns Two Bronze Pencils at The One Show

Conill had a terrific showing among the advertising elite at the 43rd Annual One Show Awards, taking home two bronze pencils and three Merit awards at the prestigious creative festival held on Wednesday in New York.  

The Mas Que Un Auto (More Than a Car) brand loyalty campaign for Toyota was the big winner, earning two bronze Pencils and two Merit Awards in the Print & Outdoor and Direct categories. The Smiles campaign for Procter & Gamble’s Crest won a Merit Award in the Print & Outdoor category.  

“Being recognized with five awards among a field of over 20,000 entries from the best agencies and marketers in the world is incredibly humbling,” said Conill Executive Creative Director Diego Yurkievich.“More importantly than the creative accolades, both of these campaigns made a big impact in the marketplace. I couldn’t be prouder of our people.”  

Toyota’s Mas Que Un Auto campaign empowers Latino owners to celebrate and express their car-love connection by ordering a personalized vehicle badge and sharing the story behind their car’s nickname at www.masqueunauto.com. To date, the campaign has delivered over 150,000 badges to consumers and is the most awarded Hispanic initiative in the history of Toyota and Conill. The next phase of the effort is now underway and will feature the most interesting consumer stories in a collector’s item book, which will be available later this year.  

The work can be viewed at: https://conill.com/work/client/toyota-mas-que-un-auto 

The Crest Smiles campaign comprises a series of print ads that perfectly melds the brand’s message with how texting has fundamentally changed the way people communicate with one another. Each ad shows two versions of the same message, one with and the other without a smile emoticon. The emoticon changes the entire context of the message, from something negative to something positive.  

The work can be viewed online at: https://conill.com/work/client/crest-smiles


27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

News

This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…

Saatchi & Saatchi celebrate winning 22 Pencils at 2017 D&AD Awards

News

The Saatchi & Saatchi Worldwide network has had its most successful year to-date at the prestigious 2017 D&AD Awards with a total of 22 Pencils awarded. Saatchi & Saatchi Australia won eight Pencils on the night for their ground-breaking campaign for Toyota LandCruiser, ‘Emergency Network, which developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. The…

Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…

Saatchi & Saatchi wins Orchard Thieves Cider following competitive pitch

News

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency. Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017. DB’s Marketing Director, Sean O’Donnell…

Saatchi & Saatchi Celebrate 2016 Eurobest Success

News

The Saatchi & Saatchi European network has had a successful run at the most recent Eurobest Awards held in Rome this past weekend, with a total of 9 trophies awarded for work with clients including HomeAway, Carrefour, Deutsche Telekom, GSK and Groupama. The HomeAway ‘Eiffel Tower All Yours’ collaboration between Saatchi & Saatchi London and Paris led the charge with…