Chris Foster Appointed Asia Pacific Chairman and Regional CEO

New York - Chris Foster has been appointed Chairman and Regional CEO of Saatchi & Saatchi Asia Pacific, effective 01 June, headquartered in Singapore.

For the past three years Foster has been CEO of Fallon, Minneapolis, leading a highly successful turnaround of the agency's operations.

Making the announcement, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, said that Chris Foster was an outstanding leader for the Asia Pacific region, having had previous roles in the region for Saatchi & Saatchi 1998-2005 in Hong Kong and Tokyo.

"Chris is an inspirational leader," says Roberts. "His return to Asia Pacific is good news for clients and for our people. He is a world-class brand navigator with very successful US experience to add to his previous decade in Asia."

Roberts says that Foster's region - which excludes China - has one third of the world's population, over two billion people. "Serving the everyday needs of these peoples is a serious business and Chris is our natural leader for this region."

Canadian-born Foster, 46, has been Saatchi & Saatchi's CEO in Japan, Korea, and Hong Kong, GM of international accounts in Asia Pacific, and Global Equity Director for the agency's client Procter & Gamble where he led a team of more than 400 overseeing the P&G laundry and home care business globally, including brands such as Ariel, Cascade, Dash, Ajax, and the flagship brand, Tide.

Foster's region includes 13 nations: India, Indonesia, Pakistan, Japan, Philippines, Vietnam, Thailand, Korea, Malaysia, Australia, Sri Lanka, Singapore, and New Zealand.

"Chris will work hip-to-hip with our Chairman and Regional CEO of Greater China, Justin Billingsley, to drive growth throughout the region and create a united team that serves half the world's people."


Surreal new BGH smartphone spot from Del Campo Saatchi & Saatchi Buenos Aires

News

To launch the new line of BGH Joy smartphones, Del Campo Saatchi Buenos Aires presents “The Chase,” a fictional story based on a very real problem: whenever people watch videos on their cell phones, they’re always looking at the download bar rather than the video itself.  They are anxious, waiting for that moment when the red “play” bar catches up…

Saatchi & Saatchi Hong Kong Show Cityplaza Shoppers How to 'LIVE HAPPY'

News

Hong Kong is known to offer a fast-paced lifestyle but residents often find themselves caught up in the frenzy of everyday living. Cityplaza, one of the largest shopping malls in Hong Kong, wanted to remind people to appreciate quality time away from the hustle and bustle of life, and in partnership with Saatchi & Saatchi Hong Kong, launched a new…