Chris Foster Appointed Asia Pacific Chairman and Regional CEO

New York - Chris Foster has been appointed Chairman and Regional CEO of Saatchi & Saatchi Asia Pacific, effective 01 June, headquartered in Singapore.

For the past three years Foster has been CEO of Fallon, Minneapolis, leading a highly successful turnaround of the agency's operations.

Making the announcement, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, said that Chris Foster was an outstanding leader for the Asia Pacific region, having had previous roles in the region for Saatchi & Saatchi 1998-2005 in Hong Kong and Tokyo.

"Chris is an inspirational leader," says Roberts. "His return to Asia Pacific is good news for clients and for our people. He is a world-class brand navigator with very successful US experience to add to his previous decade in Asia."

Roberts says that Foster's region - which excludes China - has one third of the world's population, over two billion people. "Serving the everyday needs of these peoples is a serious business and Chris is our natural leader for this region."

Canadian-born Foster, 46, has been Saatchi & Saatchi's CEO in Japan, Korea, and Hong Kong, GM of international accounts in Asia Pacific, and Global Equity Director for the agency's client Procter & Gamble where he led a team of more than 400 overseeing the P&G laundry and home care business globally, including brands such as Ariel, Cascade, Dash, Ajax, and the flagship brand, Tide.

Foster's region includes 13 nations: India, Indonesia, Pakistan, Japan, Philippines, Vietnam, Thailand, Korea, Malaysia, Australia, Sri Lanka, Singapore, and New Zealand.

"Chris will work hip-to-hip with our Chairman and Regional CEO of Greater China, Justin Billingsley, to drive growth throughout the region and create a united team that serves half the world's people."


Saatchi & Saatchi Celebrate 2016 Eurobest Success

News

The Saatchi & Saatchi European network has had a successful run at the most recent Eurobest Awards held in Rome this past weekend, with a total of 9 trophies awarded for work with clients including HomeAway, Carrefour, Deutsche Telekom, GSK and Groupama. The HomeAway ‘Eiffel Tower All Yours’ collaboration between Saatchi & Saatchi London and Paris led the charge with…

Saatchi & Saatchi Belgium team up with Lost Frequencies for Belfius Bank

News

Belfius is the first bank in Belgium to allow people to open a bank account using their finger as a legal signing tool. To introduce this new feature to young adults, Belfius collaborated with the internationally renowned Belgian DJ Producer Lost Frequencies. Via an interactive version of his recently launched video, the viewer can make his or her own personalised…

Tecate Launch ‘Beer Wall’ in Parody to Donald Trump

News

2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United States as part of his campaign rhetoric. This opened up a unique opportunity for Tecate, a Mexican…

CLIO Awards success for Latin America

News

Saatchi & Saatchi Latin America triumphed at the latest Clio Awards, with F/Nazca Saatchi & Saatchi Brazil celebrating a Gold, 2 Silver’s and 2 Bronze for a series of print work created for Leica Gallery Sao Paulo. Saatchi & Saatchi Argentina also received success picking up a Silver and 2 Bronze for Andes Beer ‘Fairest Night of All’ as well…

New brand campaign from Bay Audiology delivers moments of truth for real New Zealanders struggling with hearing loss

News

Saatchi & Saatchi has created a new brand campaign for Bay Audiology that captures the light-bulb moment when someone who’s having a hearing test realises the incredible importance of doing something about their hearing – not just for themselves, but for the people they care about. In the launch pieces of content, filmed using hidden cameras, we meet Carol Coyne,…