Chris Foster Appointed Asia Pacific Chairman and Regional CEO

New York - Chris Foster has been appointed Chairman and Regional CEO of Saatchi & Saatchi Asia Pacific, effective 01 June, headquartered in Singapore.

For the past three years Foster has been CEO of Fallon, Minneapolis, leading a highly successful turnaround of the agency's operations.

Making the announcement, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, said that Chris Foster was an outstanding leader for the Asia Pacific region, having had previous roles in the region for Saatchi & Saatchi 1998-2005 in Hong Kong and Tokyo.

"Chris is an inspirational leader," says Roberts. "His return to Asia Pacific is good news for clients and for our people. He is a world-class brand navigator with very successful US experience to add to his previous decade in Asia."

Roberts says that Foster's region - which excludes China - has one third of the world's population, over two billion people. "Serving the everyday needs of these peoples is a serious business and Chris is our natural leader for this region."

Canadian-born Foster, 46, has been Saatchi & Saatchi's CEO in Japan, Korea, and Hong Kong, GM of international accounts in Asia Pacific, and Global Equity Director for the agency's client Procter & Gamble where he led a team of more than 400 overseeing the P&G laundry and home care business globally, including brands such as Ariel, Cascade, Dash, Ajax, and the flagship brand, Tide.

Foster's region includes 13 nations: India, Indonesia, Pakistan, Japan, Philippines, Vietnam, Thailand, Korea, Malaysia, Australia, Sri Lanka, Singapore, and New Zealand.

"Chris will work hip-to-hip with our Chairman and Regional CEO of Greater China, Justin Billingsley, to drive growth throughout the region and create a united team that serves half the world's people."


New brand campaign from Bay Audiology delivers moments of truth for real New Zealanders struggling with hearing loss

News

Saatchi & Saatchi has created a new brand campaign for Bay Audiology that captures the light-bulb moment when someone who’s having a hearing test realises the incredible importance of doing something about their hearing – not just for themselves, but for the people they care about. In the launch pieces of content, filmed using hidden cameras, we meet Carol Coyne,…

Rebecca Robertson joins Saatchi & Saatchi Melbourne team as Client Service Director

News

Saatchi & Saatchi Melbourne has this week announced Rebecca Robertson as Client Service Director, joining the Melbourne Leadership team of Mark Cochrane – Managing Director, Alex Speakman - Managing Partner - Director of Strategy and Leon Wilson – Group Creative Director. Having started her career at DDB Melbourne, Rebecca moved to London to work both agency and client side on…