Bucharest - AdPrint, the only European advertising festival that awards the best creative teams for outstanding print work, awarded Saatchi & Saatchi Romania with a Bronze Angel for the print ads "Burn", "Scratch", "Sting", "Tickle", part of "Skin Sensations" campaign developed for Novartis' Fenistil in cooperation with Saatchi & Saatchi Geneva.
"The works illustrate a simple problem/solution mechanism. The creative idea of the campaign was to magnify in a surreal way the problem, and have the gel shaped as an ad hoc solution adding some good humour in finding the right characters/object to have a more entertaining formula." Jorg Riommi, Creative Director Saatchi & Saatchi Romania.
The team that contributed to this campaign is:
Saatchi & Saatchi Romania: Jorg Riommi (Creative Director), Irina Popp (Copywriter), Liana Petrascu (Account Manager), Lucian Cernat (Art Director), Monica Garbur (Art buyer), Tania Retchisky (Art buyer), Thijs Hoogenboom (Art buyer), Vitalie Brega (Art buyer), Carioca (studio foto),
working with Saatchi & Saatchi Geneva: Daniela Nedelschi (Art Director), Danielle Etzin (Marketing Director), Philippe Zell (Advertiser's Supervisor), Derek Green (Chief Creative Officer), Flavia Engelmann (Global Account Director), Carolyn Dateo (Director of Strategic Planning),
and John Pallant (Regional CD EMEA) and Roger Kennedy,
The jury of the festival, chaired by Carl le Blond (Chief Creative Officer Ogilvy Group Russia) awarded 37 trophies: Best Use of Illustration, Best Use of Photography, Best Use of Art Direction, Best Use of Copywriting, 11 Gold Angels, 9 Silver Angels, 8 Bronze Angels, plus the special trophies: Golden, Silver and Bronze Team, Agency of Angels and Network of Angels.
AdPrint Festival's mission is to promote print and its values at an international level, considering the recent unfavourable context for print media and print advertising. Therefore, one of the main goals of the Festival in 2011 is to gather the best print work in Europe and to promote its true great value.
In order to fulfil this mission, AdPrint Festival has the support of its traditional partner, Lürzer's Archive, and also the help of two other important partners starting 2011: Art Directors Club of Europe (ADC*E) and Berlin School of Creative Leadership.