Düsseldorf - German communications agency BMZ, the Düsseldorf-based 100%-owned subsidiary of Publicis Groupe and part of the Publicis WW network, has rebranded to become Saatchi & Saatchi Düsseldorf.
“The rebranding of BMZ into Saatchi & Saatchi Düsseldorf gives us the opportunity to increase the value of the Düsseldorf location,” says Michael Samak, CEO Saatchi & Saatchi Germany. “But this is not just a name change. BMZ, as Saatchi & Saatchi Düsseldorf, now belongs to the family of Lovemarks Companies and, as we do in Frankfurt, will be concentrating on integrated content solutions for our clients. The digital competence of BMZ will play a central role in this.
“With this step we have formalised a development that became apparent over recent months,” adds Peter Wendt, COO Publicis Germany. “Publicis Germany will, however, continue their digital offering through P//MOD in Düsseldorf, since many clients and projects of other Publicis offices are handled out of the city.”
Saatchi & Saatchi Düsseldorf will be led by Stephan Zilges, Executive Creative Director, and Arnd Lechtenberg, Managing Director (pictured). Hans-Dieter Hoever, Managing Director of BMZ for many years, will counsel the agency in the future. Under the new branding, current BMZ clients like Lexus, Vaillant, Marriott, Citibank, Signal Iduna and Primagas will continue to be managed by Saatchi & Saatchi Düsseldorf.
Saatchi & Saatchi Deutschland is the Lovemarks Company that accompanies brands like T-Mobile, Toyota, Sony Ericsson, dm-drogeriemarkt, Emirates, Pampers, Ariel, Voltaren, Otriven, Fraport, Volvo and SCHOTT Solar on their journey to becoming a lovemark.