San Juan - Badillo Nazca Saatchi & Saatchi leads the ranking as Puerto Rico's most creative agency for the third consecutive year in Adlatina's CREMA annual register.
Every year Adlatina, the news portal which specializes in Iberoamerican advertising matters, publishes a ranking of the most creative agencies in each market. This ranking is based on the agencies' performance at the major international advertising festivals and the local creative competition.
This achievement comes in the wake of Badillo's success at Cúspide, where it was chosen Agency of the Year with a total of 21 awards and two Grand Prix, plus its wins at FIAP, where the agency received a Silver Sun in the Outdoor Advertising category for Verizon Wireless (now Claro) and a Golden Sun in the Young Creatives competition. Badillo was also selected best agency in Puerto Rico for the fifth consecutive year at El Ojo de Iberoamérica.
Juan Carlos Rodriguez, Badillo Nazca's general creative director, stated that, "Creativity must work for a brand's benefit. We just can't sidetrack brands and think of awards and festivals, it works the other way around. We do good advertising to help our clients' brands grow and in the process of doing good advertising, we will win awards.
"I like to think of creative festivals as tournaments that help us keep in shape. It's a means to reach objectives which are nothing but the objectives of the brands for which we work. Awards always make Badillo look as a very creative agency but we are much more than that. We are a very strategic and nonconformist agency."
To which added Erasto Freytes, president of Badillo Nazca Saatchi & Saatchi, "I am pleased that once more the talent of the excellent group of professionals who work at our agency is recognized, since this continues to motivate us to give our maximum effort for the benefit of our clients' brands."