Badillo Nazca Saatchi & Saatchi's FIAP Success

SAN JUAN - Badillo Nazca Saatchi & Saatchi won four awards (1 Gold, 1 Silver, 2 Bronze) at FIAP 2009, making it the top winner from Puerto Rico.  An additional 3 entries gained finalist status.

The 40th version of the Iberoamerican Advertising Festival was held May 5-8 in Buenos Aires.  FIAP is the most prestigious creative competition in the Hispanic world, where the leading agencies from Latin America, Spain, Portugal and the U.S. Hispanic Market participate.

This outstanding performance follows Badillo's recent triumph at Cúspide 2009, where it was named Agency of the Year, after 15 awards and 14 finalists.

The FIAP Gold and Silver awards were for the Radio public service campaign aimed at discouraging the dangerous practice of firing guns into the air on New Year's Eve, which the agency developed for Fondos Unidos de Puerto Rico (United Way).  The Gold award was for the full "Noise" campaign, and the Silver for the "Crying" spot from that campaign. One of the two Bronze awards went to the "Hole" Direct Mail piece for the "Stray Bullets" portion of this same public service campaign and the other Bronze was awarded in Print to Lexus' "Pool" and "Golf" ads.   All of these ads also won awards at the Cúspide 2009 festival.

Badillo Nazca Saatchi & Saatchi President, Erasto Freytes, said,  "I can't hide my immense joy and satisfaction at having received awards at two consecutive festivals, Cúspide in Puerto Rico and now FIAP in Argentina.  I am terribly proud of the delivery, the passion and the commitment of all our creative department in generating ideas which transform our clients' businesses, working closely with the account service team and the rest of the agency in building Lovemarks.  We are thankful to our clients for their support and for championing our ideas.  These awards also belong to them."

To this Juan Carlos Rodríguez, Badillo's Creative Director, added: "Winning at FIAP is quite stimulating and it confirms we're doing a good job.  We are very happy.  We won with ads which were also winners at Cúspide.  We know we have been doing a great job for a long time, but it's always important to validate this at creative festivals.  Awards help us to reach farther and develop better ideas just when brands need them the most."


MercerBell launches in Melbourne

News

Triggered partly by its long-standing relationship with Toyota, customer experience agency MercerBell is set to add more robust CX skills to the Melbourne market, as the Publicis Communications owned agency announces the opening of its new Melbourne office. MercerBell founding partner and CEO, Nick Mercer, explains, “We look forward to continuing our long standing relationship with Toyota as they move…

‘Open your Eyes’ launches globally – highlighting gender

News

Following the launch at the Grand Théâtre Lumière in Cannes to kick off the 2017 New Director’s Showcase, ‘Open your eyes’ the three-minute film created by 2016 NDS-featured Director, Jake Dypka has now been released publicly. Dypka was invited back with spoken word artist, Hollie McNish to direct a film which celebrates gender and presents how women and men perceive…

Publicis Communications Promotes Rebecca Liu Director of Communications for Greater China

News

Publicis Communications has announced the promotion of Rebecca Liu to Director of Communications for Greater China. In her new position, Rebecca will lead the PR, marketing and corporate communications of all communications agencies, including Saatchi & Saatchi, Leo Burnett, Publicis Worldwide, MSLGROUP, Arcade, Publicis Commerce, Publicis Vivid, Publicis Wangfan, Nurun, Team One, 133SH, MetaDesign, Luminous Experiential MSLGROUP and Prodigious. Rebecca…

27th Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking

News

This morning, the legendary Saatchi & Saatchi New Directors’ Showcase enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial talent from…

Saatchi & Saatchi celebrate winning 22 Pencils at 2017 D&AD Awards

News

The Saatchi & Saatchi Worldwide network has had its most successful year to-date at the prestigious 2017 D&AD Awards with a total of 22 Pencils awarded. Saatchi & Saatchi Australia won eight Pencils on the night for their ground-breaking campaign for Toyota LandCruiser, ‘Emergency Network, which developed a way to deliver emergency communications to outback Australia via Toyota LandCruisers. The…

Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…