Badillo Nazca Saatchi & Saatchi's FIAP Success

SAN JUAN - Badillo Nazca Saatchi & Saatchi won four awards (1 Gold, 1 Silver, 2 Bronze) at FIAP 2009, making it the top winner from Puerto Rico.  An additional 3 entries gained finalist status.

The 40th version of the Iberoamerican Advertising Festival was held May 5-8 in Buenos Aires.  FIAP is the most prestigious creative competition in the Hispanic world, where the leading agencies from Latin America, Spain, Portugal and the U.S. Hispanic Market participate.

This outstanding performance follows Badillo's recent triumph at Cúspide 2009, where it was named Agency of the Year, after 15 awards and 14 finalists.

The FIAP Gold and Silver awards were for the Radio public service campaign aimed at discouraging the dangerous practice of firing guns into the air on New Year's Eve, which the agency developed for Fondos Unidos de Puerto Rico (United Way).  The Gold award was for the full "Noise" campaign, and the Silver for the "Crying" spot from that campaign. One of the two Bronze awards went to the "Hole" Direct Mail piece for the "Stray Bullets" portion of this same public service campaign and the other Bronze was awarded in Print to Lexus' "Pool" and "Golf" ads.   All of these ads also won awards at the Cúspide 2009 festival.

Badillo Nazca Saatchi & Saatchi President, Erasto Freytes, said,  "I can't hide my immense joy and satisfaction at having received awards at two consecutive festivals, Cúspide in Puerto Rico and now FIAP in Argentina.  I am terribly proud of the delivery, the passion and the commitment of all our creative department in generating ideas which transform our clients' businesses, working closely with the account service team and the rest of the agency in building Lovemarks.  We are thankful to our clients for their support and for championing our ideas.  These awards also belong to them."

To this Juan Carlos Rodríguez, Badillo's Creative Director, added: "Winning at FIAP is quite stimulating and it confirms we're doing a good job.  We are very happy.  We won with ads which were also winners at Cúspide.  We know we have been doing a great job for a long time, but it's always important to validate this at creative festivals.  Awards help us to reach farther and develop better ideas just when brands need them the most."


GSK and Saatchi & Saatchi’s Interactive Theraflu Campaign Reveals First Outdoor Ad that can measure your temperature

News

During the peak of flu season in Poland, Saatchi & Saatchi/Interactive Solutions Poland and Saatchi & Saatchi Switzerland have joined forces to create a tool that detects fever - one of the main flu symptoms - and have introduced the world’s first outdoor ad that can check if you have a fever using a live thermo-scanner camera.    Warsaw is…

Fabio Fernandes, President of Brazil's Agency of the Year, shines the spotlight on Brazilian Creativity

News

Following an outstanding performance at the 2015 Clio Awards, when F/Nazca Saatchi & Saatchi picked up a Grand Prix, 3 Gold, 2 Silver and 2 Bronze Awards, as well as the inaugural Agency of the Year X Country Award for Brazil, Clios.com interviewed F/Nazca Saatchi & Saatchi President and Executive Creative Director Fabio Fernandes.  As Clios shine the spotlight on…

Elite Turkish Coffee ‘Saves The Wedding Proposal’

News

Elite Turkish Coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for ‘preppy’ beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this new audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait…

All Blacks take the court with Venus Williams and Caroline Wozniacki - as their ball boys

News

The All Blacks have proven they’re world class when it comes to their ball-handling skills, so who better to assist tennis superstars Venus Williams, Caroline Wozniacki and Bethanie Mattek-Sands on court at the 2016 ASB Classic than Sam Cane, Nehe Milner-Skudder, Joe Moody and Julian Savea.  On the back of their success in 2015, the All Blacks were eager to…