Award Success

Badillo Saatchi & Saatchi celebrates winning big at the Cúspide 2014 Awards.

San Juan - Badillo Saatchi & Saatchi won a Grand Prix and 26 medals (4 Gold, 10 Silver and 12 Bronze) at the 32nd edition of the Cúspide Awards, sponsored by the Puerto Rico Advertising Agency Association.  The award ceremony was held May 2 at the Government Reception Center in Old San Juan.

“After Death”, a short film produced by Badillo Saatchi & Saatchi to promote the Puerto Rico Horror Film Fest received a Grand Prix and two Gold awards in Film, plus one Silver in Media.  The radio component of this effort was awarded one Gold (“Dawn”), two Silver (“Dawn”, “Tow Truck”) and one Bronze (“Dawn”); the print ad, “Director’s Hand”, won a Bronze, and the “After Death” case got a Bronze in PR and in Promo & Activation, making that a total of 11 medals for “After Death”.

Toyota Foundation was also a big winner, obtaining three medals for their Environmental Scholarships print campaign ads – one Gold (“Turtle”), one Silver (“Dolphin”) and one Bronze (“Dolphin”) plus one Bronze each for the Foundation’s “Red Riding Hood” and “Little Prince” environmental conservation print ads.  Toyota Parts & Services “Starter Mishaps” radio campaign (“Surgery”, “Work”, “Bride”) won a Silver, as did the “Work” spot, while “Bride” received a Bronze.

Toyota RAV4 “Rearview Cameraman” case obtained a Silver each in Direct and Media, and Toyota 4Runner’s “Rolando” TV ad won a Film Bronze. An ingenious hourglass designed for San José Church’s restoration fundraising efforts under the theme “Turn Time Around” was awarded a Silver in Design and a Bronze in Direct.

Ofi Arte’s “Brushes” print campaign “Decapitation” ad won a Silver award and “Dinner” a Bronze.  Wendy’s “Man” radio spot for its Spicy Chicken Strips product received a Bronze Cúspide.

Agency President Erasto Freytes commented:  “I am elated at our agency’s performance so far this year - first at FIAP, where we were the top winner from Puerto Rico for the second consecutive year, and now at Cúspide – all during the same week.  Once more, our agency’s ideas have shone above those of our competitors.” To which the agency’s executive creative director, Juan Carlos Rodríguez added:  “It is important that we have consistently demonstrated our leadership as a creative agency in our market.  This is the third year in a row where we receive Grand Prix at Cúspide and for eight of the past twelve years we have been the top winner at this festival. This is no small feat and it is the result of the relentless dedication and passion of our team in the pursuit of outstanding ideas."

Call for Entries: Saatchi & Saatchi New Creators Showcase


Today, Saatchi & Saatchi invites candidates from around the world to submit creative work for the 2019 New Creators Showcase (NCS), held at Cannes Lions International Festival of Creativity in France. Previously known as New Directors' Showcase, and open to all creative talent, Saatchi & Saatchi invites the very best directors, makers and creators to submit film work for this…

FORBES magazine names Legacy in the Making by Mark Miller and Lucas Conley (McGraw-Hill) as one of the “Top 10 Business Books for 2018


Launched in 2012, Team One’s The Legacy Lab™ is a thought-leadership platform exploring the dynamics of long-term brand building in a short-term world. The Legacy Lab has researched influential brands including The Bluebird Cafe, It Gets Better Project, Girls Who Code, The Ritz-Carlton Hotel Company, The Championships, Wimbledon and Taylor Guitars among others, and publishes many of its learnings online.…

Guillermo Vega joins Saatchi & Saatchi London as Chief Creative Officer


Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer


Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Saatchi & Saatchi win 17 awards at Cannes 2018


Cannes Lions 2018 saw Saatchi & Saatchi offices around the network pick up a total of 17 awards. The wins were split across Saatchi & Saatchi New York, Saatchi & Saatchi LA, Saatchi & Saatchi New Zealand, Saatchi & Saatchi Germany and F/Nazca Saatchi & Saatchi Brazil. Winning clients were Tide, National Down Syndrome Society, Toyota, Elanco, Sadia and the…

Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments


Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account


Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business


Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine


Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…