AW Nazca Saatchi & Saatchi and Oveja Negra Merge

Caracas - In a win-win relationship the prestigious Venezuelan advertising agencies AW Nazca Saatchi & Saatchi and Oveja Negra have merged, confident of the opportunities that arrive in the most difficult of times, placing their stakes on growth and on offering an increase in the quality and quantity of their work to their clients. Led by a talented team, AW Nazca with 33 years in the business and Oveja Negra with 7 years of work recently undertook a fusion under the name of AW Oveja Negra Saatchi & Saatchi, with the motto: “More Saatchi than ever”.

Gloria Chibás, CEO at AW Nazca Saatchi & Saatchi, explained that the merger has become effective immediately, with the integration of the agencies' workforces into the AW Nazca offices at the Torre Aba in Las Mercedes, Caracas. “It will take some time to optimize our infrastructure, but work has already begun as one agency.”

Oveja Negra CEO, Rodrigo Núñez, says the merger came about in the context of “love at first sight,” when having met Gloria Chibás they found they shared many similarities between the ethic, work philosophy, and mystique of both businesses.

Chibás is positive that in times of change, such as Venezuela is going through, strategic alliances, unions and fusions bring new energies to businesses in order to reinitiate with stamina the arduous task of advertising in the present times. “We will not stick to traditional media; we will implement SISOMO international philosophy; from now on we will exploit the initiative of having our ideas known on every screen, computer and cell phone, because all that moves can be seen and heard,” she added.

With the intention of winning, being better, bringing in new clients, being more aggressive and attractive in the market, AW Oveja Negra Saatchi & Saatchi begins its work integrating a team that breaks paradigms and goes beyond conventional advertising. “With this fusion, evaluating the marketability, purpose and value of our work, we will place ourselves among the main agencies in the country. Now, more than ever, we will do our best as professionals.  We will be more Saatchi than ever.”

 

Photo (from left to right): Carlos Lindorf, CCO; Eduardo Chibas, President of the Board; Gloria Chibás, CEO; Rubén Adrianza, CFO; Rodrigo Nuñez, CEO

 


GSK and Saatchi & Saatchi’s Interactive Theraflu Campaign Reveals First Outdoor Ad that can measure your temperature

News

During the peak of flu season in Poland, Saatchi & Saatchi/Interactive Solutions Poland and Saatchi & Saatchi Switzerland have joined forces to create a tool that detects fever - one of the main flu symptoms - and have introduced the world’s first outdoor ad that can check if you have a fever using a live thermo-scanner camera.    Warsaw is…

Fabio Fernandes, President of Brazil's Agency of the Year, shines the spotlight on Brazilian Creativity

News

Following an outstanding performance at the 2015 Clio Awards, when F/Nazca Saatchi & Saatchi picked up a Grand Prix, 3 Gold, 2 Silver and 2 Bronze Awards, as well as the inaugural Agency of the Year X Country Award for Brazil, Clios.com interviewed F/Nazca Saatchi & Saatchi President and Executive Creative Director Fabio Fernandes.  As Clios shine the spotlight on…

Elite Turkish Coffee ‘Saves The Wedding Proposal’

News

Elite Turkish Coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for ‘preppy’ beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this new audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait…

All Blacks take the court with Venus Williams and Caroline Wozniacki - as their ball boys

News

The All Blacks have proven they’re world class when it comes to their ball-handling skills, so who better to assist tennis superstars Venus Williams, Caroline Wozniacki and Bethanie Mattek-Sands on court at the 2016 ASB Classic than Sam Cane, Nehe Milner-Skudder, Joe Moody and Julian Savea.  On the back of their success in 2015, the All Blacks were eager to…

Saatchi & Saatchi LA Super Bowl spot to reveal 2016 Toyota Prius

News

On 7 February during America’s biggest sporting event, Toyota will unveil the new 2016 Prius with a 90-second ad to a global audience of more than 100 million people.  Jack Hollis, Toyota’s group Vice President of Marketing said: "We can’t wait to show off this Prius on the world’s biggest stage." To view the official Toyota press release click here.