Annie Longsworth Appointed North America CEO of Saatchi S

San Francisco - Annie Longsworth has been named CEO of Saatchi & Saatchi S, North America. 

For the past nine years she has been President of the San Francisco office of integrated communications company Cohn & Wolfe, where she also founded the Global Sustainability Practice for Cohn & Wolfe. Annie, 42, has 18 years of communications experience and holds an Executive MBA in Sustainability. She has also held strategic marketing communications roles for companies ranging from start-ups to multinationals. Her expertise is purpose-driven brand communication and storytelling, triple bottom-line sustainability, public relations, and communication planning.

Saatchi S is a strategy and communications consultancy that helps clients bring sustainability practices to their operations, human resources and marketing. In the US Saatchi S has worked on sustainability projects with Wal-Mart, AT&T, Frito-Lay, Coca-Cola, Johnson & Johnson, McDonalds, Wellpoint, and Duke Energy.

Kevin Roberts, Saatchi & Saatchi CEO Worldwide, welcomed Annie Longsworth, saying "I'm rapt. Sustainability is a core commitment of our company and Annie is going to build on this platform and take it forward."

Adam Werbach, Chief Sustainability Officer at Saatchi & Saatchi Worldwide, added: "Annie is a superstar in the emerging field of sustainability communications, breaking down the wall between traditional marketing, cause marketing and social media. Saatchi S has already helped many of the largest companies on the planet make sustainability a core part of their business models. Now we're ramping up our capacity to help our clients use sustainability as a marketing edge as well. Clients and colleagues in the Saatchi & Saatchi network will be delighted with the insight and energy Annie will bring."

Annie expressed enthusiasm about her leadership of Saatchi S. "With sustainability rapidly becoming the most critical business issue of our time, brands will increasingly need Saatchi S' expertise in strategic consulting and engagement. My knowledge of brand communication and marketing aligns well with core Saatchi & Saatchi abilities, allowing us to bring expanded capabilities to our clients."

She succeeds Judah Schiller, who has completed his tenure at the company to embark on new projects and ventures. Annie will report to Adam Werbach.


Saatchi & Saatchi Croatia Re-energizes With New Creative Appointments

News

Publicis One Croatia today announces the appointment of three award-winning creative talents to Saatchi & Saatchi, promoting growth and creative excellence goals in Croatia and throughout the Adriatic. The three new appointments, who have extensive creative experience, will spearhead a re-energizing process of the agency in Croatia. Appointed are Ivan Tanić, who joins as Creative Director, Nebojša Cvetković as Art…

Saatchi & Saatchi New Zealand wins global Tourism Fiji account

News

Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid 2017. Saatchi & Saatchi will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets – Australia, New…

Saatchi & Saatchi Shanghai wins Kraft Heinz China’s Creative Business

News

Kraft Heinz China recently appointed Saatchi & Saatchi Shanghai as their lead creative agency in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months. Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers…

Saatchi & Saatchi London named 'The Best and Bravest Agency on the Planet' by Contagious Magazine

News

Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing. The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence…

Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

News

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7th to 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. The yearly summit held in Milan, showcases the…

Expedia consolidates global account with Saatchi & Saatchi

News

Expedia®, one of the world’s largest full-service travel sites, has awarded Saatchi & Saatchi their global creative account after consolidating all worldwide comms into the network. Jointly managed through Saatchi & Saatchi’s headquarters in London and Saatchi & Saatchi’s Team One office in Los Angeles, the agency will now create all brand advertising campaigns inclusive of TV, Digital Video and…

Law & Kenneth Saatchi & Saatchi wins Muthoot Pappachan Group creative mandate

News

The Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as the creative Agency on Record (AoR). The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy., among others. The account, which was won as a result of a multi-agency pitch, will be handled by the…

"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

News

Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…

MercerBell launches in Melbourne

News

Triggered partly by its long-standing relationship with Toyota, customer experience agency MercerBell is set to add more robust CX skills to the Melbourne market, as the Publicis Communications owned agency announces the opening of its new Melbourne office. MercerBell founding partner and CEO, Nick Mercer, explains, “We look forward to continuing our long standing relationship with Toyota as they move…