Annie Longsworth Appointed North America CEO of Saatchi S

San Francisco - Annie Longsworth has been named CEO of Saatchi & Saatchi S, North America. 

For the past nine years she has been President of the San Francisco office of integrated communications company Cohn & Wolfe, where she also founded the Global Sustainability Practice for Cohn & Wolfe. Annie, 42, has 18 years of communications experience and holds an Executive MBA in Sustainability. She has also held strategic marketing communications roles for companies ranging from start-ups to multinationals. Her expertise is purpose-driven brand communication and storytelling, triple bottom-line sustainability, public relations, and communication planning.

Saatchi S is a strategy and communications consultancy that helps clients bring sustainability practices to their operations, human resources and marketing. In the US Saatchi S has worked on sustainability projects with Wal-Mart, AT&T, Frito-Lay, Coca-Cola, Johnson & Johnson, McDonalds, Wellpoint, and Duke Energy.

Kevin Roberts, Saatchi & Saatchi CEO Worldwide, welcomed Annie Longsworth, saying "I'm rapt. Sustainability is a core commitment of our company and Annie is going to build on this platform and take it forward."

Adam Werbach, Chief Sustainability Officer at Saatchi & Saatchi Worldwide, added: "Annie is a superstar in the emerging field of sustainability communications, breaking down the wall between traditional marketing, cause marketing and social media. Saatchi S has already helped many of the largest companies on the planet make sustainability a core part of their business models. Now we're ramping up our capacity to help our clients use sustainability as a marketing edge as well. Clients and colleagues in the Saatchi & Saatchi network will be delighted with the insight and energy Annie will bring."

Annie expressed enthusiasm about her leadership of Saatchi S. "With sustainability rapidly becoming the most critical business issue of our time, brands will increasingly need Saatchi S' expertise in strategic consulting and engagement. My knowledge of brand communication and marketing aligns well with core Saatchi & Saatchi abilities, allowing us to bring expanded capabilities to our clients."

She succeeds Judah Schiller, who has completed his tenure at the company to embark on new projects and ventures. Annie will report to Adam Werbach.


Magnus Djaba appointed as Global President Saatchi & Saatchi

News

Magnus Djaba, UK CEO of Saatchi & Saatchi Fallon, will take on the newly created global president role and will lead the network, alongside Kate Stanners, worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer. Robert Senior, global CEO Saatchi & Saatchi, will ensure a smooth transition over the next three months, and will continue to…

Saatchi & Saatchi wins Orchard Thieves Cider following competitive pitch

News

DB Breweries has announced the appointment of Saatchi & Saatchi as the lead creative agency on Orchard Thieves cider, following a creative pitch process. The pitch was led by Saatchi & Saatchi in Auckland, with support from their Sydney agency. Orchard Thieves will launch their Saatchi-created campaign to New Zealand and Australian consumers during 2017. DB’s Marketing Director, Sean O’Donnell…

Saatchi & Saatchi Celebrate 2016 Eurobest Success

News

The Saatchi & Saatchi European network has had a successful run at the most recent Eurobest Awards held in Rome this past weekend, with a total of 9 trophies awarded for work with clients including HomeAway, Carrefour, Deutsche Telekom, GSK and Groupama. The HomeAway ‘Eiffel Tower All Yours’ collaboration between Saatchi & Saatchi London and Paris led the charge with…

Saatchi & Saatchi Belgium team up with Lost Frequencies for Belfius Bank

News

Belfius is the first bank in Belgium to allow people to open a bank account using their finger as a legal signing tool. To introduce this new feature to young adults, Belfius collaborated with the internationally renowned Belgian DJ Producer Lost Frequencies. Via an interactive version of his recently launched video, the viewer can make his or her own personalised…

Saatchi & Saatchi London hires Danny Josephs as chief operating officer

News

Saatchi & Saatchi London has poached CHI’s Danny Josephs as its new chief operating officer.  Josephs will assume responsibility for the day-to-day operations of the business, managing the agency’s continuing growth, and will also oversee a number of Saatchi & Saatchi’s key accounts. A major focus will be on driving collaborative solutions for clients, and in particular, on bringing creative,…

Tecate Launch ‘Beer Wall’ in Parody to Donald Trump

News

2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United States as part of his campaign rhetoric. This opened up a unique opportunity for Tecate, a Mexican…