Torrance, Ca. - Saatchi & Saatchi LA, Toyota Motor Sales U.S.A., Inc.'s marketing agency of record, has been awarded top honours in multiple categories by the International AME Awards® for advertising and marketing effectiveness.
The 2014 AME panel comprised of interactive and multidisciplinary marketers, planners, and creatives from all over the world, awarded SSLA the only Platinum AME Award for their use of medium within the guerilla and alternative media category for the Tundra Endeavour campaign. It was also the only campaign in the North American region to be awarded an AME Platinum Trophy.
Toyota's agency of record also hauled in five Gold AME Awards for product and services within automotive, use of discipline within mixed media and public relations, use of medium within outdoor, transit, out of home, and guerilla and alternative media categories. The AME Awards® honours international work that demonstrates ground-breaking solutions to challenging marketing problems.
"This campaign is a testament to our belief that Nothing is Impossible, and it is an honour to win these six awards across multiple categories. It really speaks to the tireless efforts of our team at Saatchi LA and our partnership with Toyota, from across all disciplines, and I couldn't be more proud of the results." Chuck Maguy, President, Saatchi & Saatchi LA.
The Tundra Endeavour tow was a result of a more than 20-year partnership between Toyota and the California Science Center to raise awareness of the space program and continue public education through exhibits and events. For more information about the project, visit www.toyota.com/tundraendeavour