BUCHAREST - Saatchi & Saatchi PR has won the public relations account for Alpha Bank. They will be providing a full range of consultancy services, including strategic input on corporate communication, CSR and issue management.
This new client extends the agency's portfolio, adding an important player in the banking market.
"After winning the Excellence Award for Communication (risk and opportunity management section) at last year's PR Award gala, I am delighted that Saatchi & Saatchi PR has again proved its worthiness," said Larisa Petrini, Managing Partner, Saatchi & Saatchi PR. "Alpha Bank is a noted player in the banking sector, and we are thrilled to be working with them this year, which is expected to be very challenging in public relations."
"We appointed Saatchi & Saatchi PR after a complex review of three local public relations agencies' offers. Their approach and understanding of the banking segment matched Alpha Bank's communication objectives," said Sergiu Oprescu, CEO of Alpha Bank Romania.
Saatchi & Saatchi PR's contract with Alpha Bank will run for the full year 2009.