Acer Inc. Appoints Saatchi & Saatchi Singapore as Global Creative Agency

Agency selected for global marketing communications role after worldwide search.

Singapore - Acer Inc. has announced that it has awarded its global creative advertising account to Saatchi & Saatchi Singapore following a global search and selection process run by the Singapore office of Roth Observatory International.

The search considered both international and globally recognised boutique agencies across all continents. It was narrowed down to four agencies (Grey, Dentsu Aegis Network, DDB and Saatchi & Saatchi) late last year. Although Acer does not have an incumbent global creative agency, Saatchi & Saatchi will work closely with Red Peak, Acer’s branding consultancy.

Roth Observatory’s Managing Partner for Asia Pacific, Paul Davies, commented: “We are delighted to have helped Acer find a global marketing communications partner. The Acer team that included global and regional participants were a pleasure to work with and are determined to form a great partnership with Saatchi’s.

“Saatchi & Saatchi delivered on all the key criteria Acer identified as critical in achieving their marketing objectives and will help them continue with their growth and success.”

Maarten Schellekens, Chief Marketing Officer for Acer said: “We are delighted to appoint Saatchi & Saatchi as our global creative agency. We are excited about the intelligence, ideas and passion Saatchi’s have demonstrated throughout the process and about the journey we will go on together. The IT market is very competitive and cluttered and we believe the work we will do together with Saatchi’s will differentiate Acer and help us go forward.”

Shannon Cullum, CEO Saatchi & Saatchi Singapore, Malaysia and Indonesia, said: "We’re incredibly excited to have this chance to work with Acer. They’re a global company with enormous scale and even bigger ambition – and the more time we’ve spent with them the more excited we’ve become about what we can accomplish together. This win speaks to what we’re capable of as an agency, and is a real testament to where Singapore based agencies can play within our industry – this is a world class creative market which I’m sure will host more global business in the coming years."

Acer has appointed Roth Observatory International to help in the on-boarding and on-going management of the partnership.



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