Manila - Arthur S. Young Jr., Chairman of Ace Saatchi & Saatchi Philippines, has announced the appointment of Matt Seddon as the agency's new President and CEO. With more than 15 years spent in Southeast Asia building leading agency franchises, and turning around ailing offices across the region, Mr. Seddon is expected to accelerate the revitalization and new growth of the Philippines' oldest advertising house.
"Matt joining us is a transformational hire - he's brought success and awards to his previous jobs and has built a reputation as a turnaround expert. We have every expectation that he'll empower and enable Ace Saatchi & Saatchi to become the Philippines' No. 1 advertising agency once again," said Mr. Young.
Prior to joining Ace Saatchi & Saatchi, Mr. Seddon was Vice Chairman of JWT Philippines and before that CEO of Saatchi & Saatchi Malaysia. In both stints, Mr. Seddon was credited with improving agency profitability and increasing each office's ability to win national and international creative awards. Mr. Seddon also built the Saatchi & Saatchi Vietnam office from the ground up.
"I'm thrilled to join the Ace Saatchi & Saatchi team, and to come home to the Saatchi & Saatchi network," commented Seddon. "The Saatchi name is still the gold standard in advertising and we're going to make the Manila office glitter. Arthur and his new team have done an impressive job of transforming Ace Saatchi & Saatchi and winning significant new business for the agency and I'm excited to help drive this transformation and new growth further."