Manila - Ace Saatchi & Saatchi has been at the top of its game in Philippine advertising over the past several years. This was confirmed in the recent adobo Mad About Awards held on Thursday, 5 June.
Named #1 Agency, Ace Saatchi & Saatchi also found itself in the spotlight for several of its talents, who topped the country’s rankings in their specific fields. Among them were Top Executive Creative Director Andrew Petch, Top Creative Director Trixie Diyco, Top Art Director Denise Tee, Top Copywriter Paw Berroya, Top Planner Carmen Antunez, Top Print Producer Dennis Obien, Top Digital Imaging Dovie Raquel and Top Digital Manager Shiela Tiongco.
The agency also dominated the 2nd and 3rd-place spots
with Greg Martin (Creative Director); Glenn Lalogan and Hans Malang (Art
Directors); Jordan Santos (Copywriter); Gigi Garcia, April Landicho and Geli
Angeles (Account Managers); Robert Achas and Rico Torres (Digital Imaging); and
Joem Segovia and Patti Lee (Digital Managers).
adobo Magazine’s Mad About Awards was the latest among a string of Philippine-based award shows. This includes the UA&P Tambuli Awards on Wednesday, 4 June, where Ace Saatchi & Saatchi won Silver in the Family Oriented Brand category and a Bronze in the Established Brand category.
Earlier in May, it was named Agency of the Year at the
2014 Kidlat Awards, where three of the agency’s campaigns were also
heavily awarded: Pampers’ “ZZZ
which received Golds for Radio and Media, while PLDT myDSL’s “Screen Age Love Story” won Gold in the Digital & Mobile category. The two
campaigns, together with Cebuana Lhuillier’s “Remeet”, gathered a hefty number of trophies for a tally of
three Golds, eight Silvers, one Bronze, and four Finalists.
Executive Creative Director Andrew Petch said, “To win all these awards, including #1 Agency as well as Agency of the Year at our country's biggest award show, was not only recognition of the immense hard work and belief in the effectivity of creativity from everyone in our agency, but also that of our biggest clients Procter & Gamble, PLD, and Cebuana Lhuillier.”
PLDT was recognized as the #1 Advertiser in the Mad About Awards while Procter & Gamble was named Kidlat 2014 Advertiser of the Year.
Some of the agency’s winning work can be viewed here:
“ZZZ Radio”: https://www.youtube.com/watch?v=JeDUE6pw08c
myDSL “Screen Age Love Story”: https://www.youtube.com/watch?v=AYNUbUqAuDk
Cebuana Lhuillier “Remeet”: https://www.youtube.com/watch?v=V7IzrGiQiKQ
Photo: Adobo Magazine