PlayStation and Del Campo Saatchi & Saatchi launch new campaign

Buenos Aires - If you had to define what life is, you wouldn't be able to find a single answer that everyone agreed with. But no one can deny that life is a big game, where we all compete to win one thing or another. It's part of our nature from the moment we're born.  It's always been that way and it always will be.

PlayStation, along with Del Campo Saatchi & Saatchi celebrate the DNA of the human condition with their campaign: "WE ARE ALL PLAYERS."

The campaign launched on October 24th.

The new TV spot can be viewed here: http://www.youtube.com/watch?v=7kO7CdqtJGY

 

 

Credits
Client:  PlayStation
Title: We are all players
Executive Creative Directors: Maxi Itzkoff / Mariano Serkin
Creative Directors : Joaquín Espagnol / Ariel Serkin
Art Director : Matías Lafalla / Ammiel Fazzari
Copywriter : Ramiro Gamallo / Matias Eusebi
Agency Producer: Adrian Aspani / Ezequiel Ortiz
Account Team: Carolina Paparo / Ana Bogni / Reinier Suarez
Planner: Jessica Wildman
Chief Executive Officer: Pablo del Campo
President Latin America: Cynthia McFarlane
Production Company: Garlic
Director: Marcelo Burgos
Executive Producers: Alvaro Gorospe /Irene Nuñez Palma
Postproduction Company: Serena
Sound Designer: SonomediaMusic: Swing Musica
Advertiser's Supervisors: Mark Stanley / Rossanna Schach

 


Kevin Roberts Announces Saatchi & Saatchi Leadership Transition 2015

News

I have exciting news to share with you about the new generation of leadership at Saatchi & Saatchi. This follows an announcement today by Publicis Groupe.Commencing January 1, 2015, I will become Executive Chairman of Saatchi & Saatchi, based in New York. In addition, I shall be accelerating leadership development across the Groupe, in the newly-created position of Head Coach,…

'Uniforms'

News

Saatchi & Saatchi NY's Tide spot honours uniforms and the people who wear them...