Buenos Aires - If you had to define what life is, you wouldn't be able to find a single answer that everyone agreed with. But no one can deny that life is a big game, where we all compete to win one thing or another. It's part of our nature from the moment we're born. It's always been that way and it always will be.
PlayStation, along with Del Campo Saatchi & Saatchi celebrate the DNA of the human condition with their campaign: "WE ARE ALL PLAYERS."
The campaign launched on October 24th.
The new TV spot can be viewed here: http://www.youtube.com/watch?v=7kO7CdqtJGY
Title: We are all players
Executive Creative Directors: Maxi Itzkoff / Mariano Serkin
Creative Directors : Joaquín Espagnol / Ariel Serkin
Art Director : Matías Lafalla / Ammiel Fazzari
Copywriter : Ramiro Gamallo / Matias Eusebi
Agency Producer: Adrian Aspani / Ezequiel Ortiz
Account Team: Carolina Paparo / Ana Bogni / Reinier Suarez
Planner: Jessica Wildman
Chief Executive Officer: Pablo del Campo
President Latin America: Cynthia McFarlane
Production Company: Garlic
Director: Marcelo Burgos
Executive Producers: Alvaro Gorospe /Irene Nuñez Palma
Postproduction Company: Serena
Sound Designer: SonomediaMusic: Swing Musica
Advertiser's Supervisors: Mark Stanley / Rossanna Schach