PlayStation and Del Campo Saatchi & Saatchi launch new campaign

Buenos Aires - If you had to define what life is, you wouldn't be able to find a single answer that everyone agreed with. But no one can deny that life is a big game, where we all compete to win one thing or another. It's part of our nature from the moment we're born.  It's always been that way and it always will be.

PlayStation, along with Del Campo Saatchi & Saatchi celebrate the DNA of the human condition with their campaign: "WE ARE ALL PLAYERS."

The campaign launched on October 24th.

The new TV spot can be viewed here: http://www.youtube.com/watch?v=7kO7CdqtJGY

 

 

Credits
Client:  PlayStation
Title: We are all players
Executive Creative Directors: Maxi Itzkoff / Mariano Serkin
Creative Directors : Joaquín Espagnol / Ariel Serkin
Art Director : Matías Lafalla / Ammiel Fazzari
Copywriter : Ramiro Gamallo / Matias Eusebi
Agency Producer: Adrian Aspani / Ezequiel Ortiz
Account Team: Carolina Paparo / Ana Bogni / Reinier Suarez
Planner: Jessica Wildman
Chief Executive Officer: Pablo del Campo
President Latin America: Cynthia McFarlane
Production Company: Garlic
Director: Marcelo Burgos
Executive Producers: Alvaro Gorospe /Irene Nuñez Palma
Postproduction Company: Serena
Sound Designer: SonomediaMusic: Swing Musica
Advertiser's Supervisors: Mark Stanley / Rossanna Schach

 


Saatchi & Saatchi Celebrate 2016 Eurobest Success

News

The Saatchi & Saatchi European network has had a successful run at the most recent Eurobest Awards held in Rome this past weekend, with a total of 9 trophies awarded for work with clients including HomeAway, Carrefour, Deutsche Telekom, GSK and Groupama. The HomeAway ‘Eiffel Tower All Yours’ collaboration between Saatchi & Saatchi London and Paris led the charge with…

Saatchi & Saatchi Belgium team up with Lost Frequencies for Belfius Bank

News

Belfius is the first bank in Belgium to allow people to open a bank account using their finger as a legal signing tool. To introduce this new feature to young adults, Belfius collaborated with the internationally renowned Belgian DJ Producer Lost Frequencies. Via an interactive version of his recently launched video, the viewer can make his or her own personalised…

Tecate Launch ‘Beer Wall’ in Parody to Donald Trump

News

2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United States as part of his campaign rhetoric. This opened up a unique opportunity for Tecate, a Mexican…

CLIO Awards success for Latin America

News

Saatchi & Saatchi Latin America triumphed at the latest Clio Awards, with F/Nazca Saatchi & Saatchi Brazil celebrating a Gold, 2 Silver’s and 2 Bronze for a series of print work created for Leica Gallery Sao Paulo. Saatchi & Saatchi Argentina also received success picking up a Silver and 2 Bronze for Andes Beer ‘Fairest Night of All’ as well…

New brand campaign from Bay Audiology delivers moments of truth for real New Zealanders struggling with hearing loss

News

Saatchi & Saatchi has created a new brand campaign for Bay Audiology that captures the light-bulb moment when someone who’s having a hearing test realises the incredible importance of doing something about their hearing – not just for themselves, but for the people they care about. In the launch pieces of content, filmed using hidden cameras, we meet Carol Coyne,…