Now in its 24th year, the legendary Saatchi & Saatchi New Directors’ Showcase has become one of the genuine highlights of the Cannes Lions International Festival of Creativity.
Showcase features the very best new directing talent from around the world and from an initial line up of several hundred
directors, the Saatchi & Saatchi Worldwide Creative Board make the final selection. This year, 18 directors made the cut.
The 2014 reel features a typically eclectic mix of music videos, animated shorts, humour, erotica, surrealism and the grotesque. Many featured directors have gone on to seriously successful careers: Tarsem, Michel Gondry and Spike Jonze included.
Each year we wrap the Showcase around a theme and Saatchi & Saatchi has been coupling emotion with technology for the past few years through the NDS. This year at Cannes that relationship came full circle with ‘Feel the Reel’, through an unprecedented experiment where the Showreel becomes the hero. The theme was conceived by Saatchi & Saatchi creatives Linda Weitgasser and Alex Sattlecker, in collaboration with Prettybird, Marshmallow Laser Feast and Studio XO.
The audience interaction played a big part. In a world first 2,300 people in the theatre wore sensory wristbands developed by Studio XO, and the audience had their emotions captured and projected back at them through data visualization on stage as the reel played.
Entries for next year's Showcase will appear on this website early 2015.